{"id":18450,"date":"2025-10-27T23:08:44","date_gmt":"2025-10-27T23:08:44","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=18450"},"modified":"2025-10-27T23:13:12","modified_gmt":"2025-10-27T23:13:12","slug":"working-with-nano-influencers","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/working-with-nano-influencers\/","title":{"rendered":"A step-by-step guide for working with nano influencers"},"content":{"rendered":"","protected":false},"featured_media":18466,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[60,51],"resource_types_tax":[48],"resource_industries_tax":[18,17,404,105,106,107,108,109],"resource_visibility_tax":[],"class_list":["post-18450","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-influencer-marketing","resource_topics_tax-social-media-management","resource_types_tax-blogs","resource_industries_tax-agencies","resource_industries_tax-consumer-packaged-goods","resource_industries_tax-high-education","resource_industries_tax-media-entertainment","resource_industries_tax-restaurants","resource_industries_tax-retail-ecommerce","resource_industries_tax-sports","resource_industries_tax-travel-hospitality"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"In this guide, we\u2019ll show you the benefits of working with nano influencers, and give you a step-by-step framework to help you get started with an effective nano influencer strategy. ","hero_headline":"A step-by-step guide for working with nano influencers","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"blue","wysiwyg":"<h2>Key Points<\/h2>\n<ul>\n<li aria-level=\"1\">Nano influencers deliver quality over quantity by <strong>building genuine trust with smaller, highly engaged audiences<\/strong> that are more likely to act.<\/li>\n<li aria-level=\"1\">Success comes from authenticity, not control, so <strong>give creators freedom to tell stories in their own voice<\/strong> while keeping briefs simple and clear.<\/li>\n<li aria-level=\"1\">Measure <strong>ROI by tracking engagement, conversions, and sentiment<\/strong>, especially with tools that streamline campaign management.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Nano influencers aren\u2019t the Kim Kardashians or Taylor Swifts of the world. They\u2019re everyday people with small but highly engaged followings between 1,000 &#8211; 10,000 people. And that\u2019s what makes them so effective to work with.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18481 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images.png\" alt=\"Image showing a side by side comparison of follower count from nano influencers to mega influencers. \" width=\"1200\" height=\"933\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-300x233.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-1024x796.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-768x597.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-36x28.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP822-BlogTypes-of-Influencers-Supporting-images-48x37.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Big influencer campaigns often rely on reach, but with nano influencers, it\u2019s about quality over quantity. These creators connect with their audience on a personal level. They\u2019re relatable, authentic, and their followers listen because they trust them.<\/p>\n<p>In this guide, we\u2019ll show you the benefits of working with nano influencers, and give you a step-by-step framework to help you get started with an effective nano influencer strategy.<\/p>\n<h3>Why nano influencers work for any brand<\/h3>\n<p>It doesn\u2019t matter whether you\u2019re a small, local business or a multinational conglomerate, nano influencers reach audiences and niches that bigger influencers can struggle to connect with.<\/p>\n<p>They\u2019re a popular choice too &#8211; <a href=\"https:\/\/www.influencerintelligence.com\/blog\/TT1\/new-report-the-rise-of-nano-influencers\" target=\"_blank\" rel=\"noopener\">76% of brands<\/a> have already worked with nano influencers over the past twelve months, making them the most in demand tier for brand collaborations. In comparison, only 35.6% have worked with top tier influencers.<\/p>\n<p>Here\u2019s what makes them work so well as a content partner:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>They\u2019re relatable &amp; trusted:<\/strong> Followers see them as a friend, not a business. When a nano influencer shares a product, it feels like a recommendation from someone they know personally.<\/li>\n<li aria-level=\"1\"><strong>High impact, low cost: <\/strong>Many nano influencers will post for a free product or a nominal fee ($10\u2013$100 per post). That\u2019s a fraction of what you\u2019d spend on a macro-influencer or celebrity endorsement.<\/li>\n<li aria-level=\"1\"><strong>Active community: <\/strong>Smaller audiences mean higher engagement with nano influencers maintaining the highest engagement rate of all influencer tiers on Instagram, at <a href=\"https:\/\/www.emarketer.com\/content\/tracking-impact-of-nano-micro-mid-tier-creators-audience-engagement\" target=\"_blank\" rel=\"noopener\">6.23%<\/a>.<\/li>\n<\/ul>\n<p>Nano influencer campaigns often deliver higher ROI per dollar spent, with a <a href=\"https:\/\/stackinfluence.com\/micro-influencers-and-ugc-in-e-commerce\" target=\"_blank\" rel=\"noopener\">7% conversion rate<\/a> compared to just 3% for bigger influencers. Imagine 10 nano influencers with 5,000 followers each and 4% engagement rate, that\u2019s 2,000 highly engaged followers, often more valuable than a single macro-influencer with 500,000 followers and 0.5% engagement.<\/p>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":16668,"id":16668,"title":"EMP896-Blog [Micro influencer strategies for authentic content] Feature image","filename":"EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image.png","filesize":1107995,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image.png","link":"https:\/\/emplifi.io\/resources\/blog\/micro-influencer-strategy\/emp896-blog-micro-influencer-strategies-for-authentic-content-feature-image\/","alt":"Nano-influencer in front of camera","author":"29","description":"","caption":"","name":"emp896-blog-micro-influencer-strategies-for-authentic-content-feature-image","status":"inherit","uploaded_to":16657,"date":"2025-08-26 08:41:18","modified":"2025-10-23 12:49:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/08\/EMP896-Blog-Micro-influencer-strategies-for-authentic-content-Feature-image-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"cta_headline":"Turn creativity into connection","cta_text":"Get a hands-on look at how Emplifi\u2019s influencer marketing software helps brands build meaningful partnerships with nano influencers.","cta_button":{"title":"Talk to an Expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>Real-world impact of an effective nano influencer strategy<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/customers\/organix-success\/\" target=\"_blank\" rel=\"noopener\">Organix<\/a>, the UK\u2019s No.1 leading baby and toddler food brand, provides a great example of how authenticity drives results, whether through nano influencers or a blended influencer mix. When launching their WonderDen campaign, Organix focused on creating a genuine connection with parents through engaging, family-friendly content and partnerships with creators who shared their values.<\/p>\n<p>By giving influencers creative freedom to tell their stories and connect naturally with their audiences, Organix built trust that went far beyond traditional advertising.<\/p>\n<p>Using <a href=\"https:\/\/emplifi.io\/solutions\/social-marketing\/\" target=\"_blank\" rel=\"noopener\">Emplifi\u2019s Social Marketing Cloud<\/a>, they tracked performance across both brand and influencer content to understand what truly resonated, proving that success isn\u2019t about influencer size, but about authenticity, relatability, and community trust.<\/p>\n"},{"acf_fc_layout":"quote","quote":"We wanted to connect with our consumers on more levels than just through our products, and our digital channels were key to doing this.","quote_author":"Francesca Hunt","quote_author_description":"Social Media and Digital Campaign Manager, Organix"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Here\u2019s how you can start working with nano influencers in just 3 simple steps:<\/p>\n<h2>Step 1: Partnering with the right nano influencer<\/h2>\n<p>Big follower numbers don\u2019t always equal impact. Hand-pick a select number of nano influencers who genuinely connect with your brand.<\/p>\n<p>Here\u2019s how to find the right partners:<\/p>\n<h3>Niche down for high engagement<\/h3>\n<ul>\n<li aria-level=\"1\">Focus on creators in a specific niche that aligns perfectly with your brand. There are plenty of influencers having conversations in your industry but you could be missing all the good stuff. A <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening tool<\/a> like Emplifi can help you tap into these opportunities, so it\u2019s easier for you to make the right connections.<\/li>\n<li aria-level=\"1\">Check who follows your brand &#8211; or your competitors &#8211; and has an engaged following. Look beyond numbers &#8211; comment quality and frequency matter.<\/li>\n<li aria-level=\"1\">Notice who\u2019s active in comments on bigger accounts. These people already have a voice in the community and are passionate.<\/li>\n<\/ul>\n<h3>Save time by using influencer management tools<\/h3>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\" target=\"_blank\" rel=\"noopener\">Influencer management platforms<\/a> like Emplifi can help you get started quickly. Our AI filters help you discover influencers with the right interests, follower numbers, and language choices to fit your brand.<\/li>\n<li aria-level=\"1\">Many tools help you spot hidden gems you might miss manually. Emplifi even lets you compare influencers based on key KPIs so you can choose a partner you\u2019ll be confident in.<\/li>\n<\/ul>\n<p>The benefit for your brand? A curated team of influencers who will help sell your product on a personal level, to a highly engaged audience.<\/p>\n<h2>Step 2: Crafting your campaign for authenticity<\/h2>\n<p>Customers are craving authenticity when it comes to brand advertising, with <a href=\"https:\/\/emplifi.io\/resources\/consumer-brand-social-engagement-2025-survey\/\" target=\"_blank\" rel=\"noopener\">51% of social media users purchasing products<\/a> if posts feature people like them. They don\u2019t like the hard sell; they prefer someone to recommend products, just as a friend would.<\/p>\n<p>Nano-influencers are uniquely placed to be a trusted advisor to their audience, and a key marketing asset to brands.<\/p>\n<p>Their authenticity shines through, so stifling it with a script would strike the wrong tone with their followers. Instead, think of your campaign as more of a collaborative process where you provide guidance, rather than dictate every word.<\/p>\n<h3>Provide creative freedom, yet clear expectations<\/h3>\n<ul>\n<li aria-level=\"1\">Give a clear brief but let them create content in their own voice.<\/li>\n<li aria-level=\"1\">Followers can spot inauthentic content instantly. Allow your nano influencer to incorporate personal stories or experiences &#8211; this is what makes their content so engaging.<\/li>\n<li aria-level=\"1\">Keep agreements simple and clear including:\n<ul>\n<li aria-level=\"2\">the number of posts, e.g., one feed post, two Instagram Stories.<\/li>\n<li aria-level=\"2\">the key message: what do you want their audience to do?<\/li>\n<li aria-level=\"2\">the compensation e.g., gifted product, flat fee, or both.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Remember, nano-influencers are often using their social platforms as a side hustle &#8211; they won\u2019t have time to sift through hefty contracts before working with you. Don\u2019t overcomplicate things. Keep collaborations positive and authentic, rather than stifling creativity.<\/p>\n<h3>Spotlight user-Generated Content (UGC)<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">User-Generated Content (UGC)<\/a> is one of the best weapons in a marketing team\u2019s arsenal, with 65% of consumers saying it does influence them.<\/p>\n<p>Nano influencer campaigns are UGC gold mines. High-quality, authentic content can be repurposed across your own channels; your brand gets social proof from trusted voices, without the extra creative spend.<\/p>\n<p>For example, a skincare brand might collect UGC from 15 nano influencers to create three months\u2019 worth of authentic Instagram content, boosting credibility and saving time.<\/p>\n<p>A <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\" target=\"_blank\" rel=\"noopener\">nano influencer management tool<\/a> like Emplifi also allows you to build a customizable calendar, full of impactful UGC that you can share across your own channels. Plus, the legalities are made easy with automated workflows that reach out to content creators for rights approval on your behalf.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18456\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2.png\" alt=\"Emplifi's UGC solution\" width=\"1200\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-300x176.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-1024x602.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-768x451.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-24x14.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-36x21.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-2-48x28.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Step 3: Proving ROI to your leadership team<\/h2>\n<p>Reach is great for brand awareness. But ultimately, you\u2019re going to need to prove ROI if you\u2019re going to get sign-off on future nano influencer campaigns. To do this, you need to make sure your <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-analytics-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">social media analytics<\/a> are accurately set up, and you\u2019re able to monitor campaign performance.<\/p>\n<h3>Key metrics to track for your nano influencer campaign<\/h3>\n<p>Once you\u2019ve outlined the goals of your campaign, you\u2019ll understand the key metrics you\u2019ll need to be track. They could include:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Engagement rate: <\/strong>Percentage of followers\/viewers who like, comment, or save.<\/li>\n<li aria-level=\"1\"><strong>Clicks &amp; conversions:<\/strong> Track direct results using promo codes, UTM links, or affiliate links.<\/li>\n<li aria-level=\"1\"><strong>Qualitative impact:<\/strong> Monitor brand sentiment and positive mentions &#8211; nano influencers often drive buzz that numbers alone can\u2019t capture.<\/li>\n<\/ul>\n<p>When you\u2019re presenting to your leadership team, keep it simple, show your results, and emphasise the ROI that nano influencers bring to your brand. Getting your leadership team on board ensures you have a backing for future campaigns, and support for your marketing team initiatives.<\/p>\n<h3>Why you should include nano influencers in your marketing strategy<\/h3>\n<p>Nano influencers might not boast millions of followers, but that\u2019s the point &#8211; they don\u2019t need to. The audiences they do reach are deeply engaged, highly trusting, and more likely to act on a recommendation that feels personal rather than paid.<\/p>\n<p>This translates to:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>More meaningful connections:<\/strong> Followers see nano influencers as peers, not celebrities.<\/li>\n<li aria-level=\"1\"><strong>Higher conversion rates:<\/strong> A smaller, tighter audience often means more people clicking, buying, and signing up.<\/li>\n<li aria-level=\"1\"><strong>Better ROI:<\/strong> Lower costs per post + higher engagement = more value for every marketing dollar spent.<\/li>\n<\/ul>\n<p>In short: while bigger influencers give you reach, nano-influencers give you that all important authenticity, as well as trust and impact.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18451\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1.png\" alt=\"Flowchart of nano influencer lifecycle\" width=\"1200\" height=\"742\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-300x186.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-1024x633.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-768x475.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-24x15.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-36x22.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-1-48x30.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Scaling your nano influencer strategy<\/h2>\n<p>Once you\u2019ve got the basics of your nano influencer strategy nailed, you\u2019ll need to manage your growing network to get the most out of your campaigns. Emplifi can step in here to make your life much easier with:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Unified Management: <\/strong>Handle outreach, contracts, and payments all in one platform.<\/li>\n<li aria-level=\"1\"><strong>ROI Tracking: <\/strong>See which creators are driving the most value with built-in analytics.<\/li>\n<li aria-level=\"1\"><strong>Content Sourcing:<\/strong> Discover, license, and repurpose the best UGC from your nano influencers.<\/li>\n<\/ul>\n<p>Emplifi helps you scale effectively without losing the core authenticity that makes nano influencer campaigns so successful. You\u2019ll be able to choose from 30M+ influencers to find the right fit for your brand, and track campaign performance from beginning to end.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18461\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3.png\" alt=\"Emplifi's influencer marketing solution\" width=\"1200\" height=\"705\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3.png 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-300x176.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-1024x602.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-768x451.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-24x14.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-36x21.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-3-48x28.png 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/emplifi.io\/demo\/\" target=\"_blank\" rel=\"noopener\">Get a demo<\/a> with the Emplifi team to see how you can streamline and scale your nano influencer campaigns.<\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"A step-by-step guide for working with nano influencers","hero_hide_subhead":false,"left_sidebar_add_cta":true,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"","section_text":"","faqs":[{"title":"What\u2019s the difference between nano influencers and micro influencers?","content":"<p><span style=\"font-weight: 400;\">Nano influencers typically have 1,000\u201310,000 followers, while <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencer-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">micro influencers<\/span><\/a><span style=\"font-weight: 400;\"> usually sit between 10,000\u2013100,000. Nano influencers often have higher engagement rates because their smaller communities feel more personal and connected. Micro-influencers can offer a bit more reach, but nano influencers usually bring unmatched authenticity.<\/span><\/p>\n"},{"title":"How much does it cost to work with nano influencers?","content":"<p><span style=\"font-weight: 400;\">Nano influencers are the most cost-effective tier, with many posting in exchange for free products or small fees ranging from $10\u2013$100 per post. That\u2019s significantly cheaper than macro- or celebrity influencers, who can charge thousands per collaboration. This makes nano influencers ideal for brands of any size, especially those with smaller budgets.<\/span><\/p>\n"},{"title":"How do I measure the success of a nano influencer campaign?","content":"<p><span style=\"font-weight: 400;\">The best way to measure success is by tracking engagement, clicks, conversions, and <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">brand sentiment.<\/span><\/a><span style=\"font-weight: 400;\"> For example, UTM links or promo codes can give you clear visibility into how many sales came directly from an influencer\u2019s post. Beyond the numbers, pay attention to the buzz and trust generated around your brand &#8211; it\u2019s often just as valuable.<\/span><\/p>\n"},{"title":"Can nano influencers work for B2B brands, or just consumer products?","content":"<p><span style=\"font-weight: 400;\">Nano influencers aren\u2019t limited to consumer goods &#8211; they can be powerful in B2B too. For example, niche experts or professionals with smaller but engaged LinkedIn or Twitter\/X followings can drive meaningful conversations and leads. The principle is the same: smaller audiences, higher trust, and more influence within their community.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"hero_read_time":"7","hero_button":{"title":"Talk to an Expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"},"left_sidebar_cta_headline":"Discover your next go-to collaborator with Emplifi.","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Talk to an Expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":""},"sidebar_left_featured_resource":12959,"hero_image":{"ID":18466,"id":18466,"title":"EMP938-Blog -Nano-Influencer Marketing Strategy Step-by-Step Guide Feature","filename":"EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature.png","filesize":1015115,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature.png","link":"https:\/\/emplifi.io\/resources\/blog\/working-with-nano-influencers\/emp938-blog-nano-influencer-marketing-strategy-step-by-step-guide-feature\/","alt":"Influencer filming on phone","author":"45","description":"","caption":"","name":"emp938-blog-nano-influencer-marketing-strategy-step-by-step-guide-feature","status":"inherit","uploaded_to":18450,"date":"2025-10-23 12:00:53","modified":"2025-10-23 12:07:07","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP938-Blog-Nano-Influencer-Marketing-Strategy-Step-by-Step-Guide-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"author":15855},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/18450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"up":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/18466"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=18450"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=18450"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=18450"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=18450"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=18450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}