{"id":18721,"date":"2025-11-03T11:00:03","date_gmt":"2025-11-03T11:00:03","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=18721"},"modified":"2025-11-03T09:16:34","modified_gmt":"2025-11-03T09:16:34","slug":"restaurant-social-media-strategy","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/restaurant-social-media-strategy\/","title":{"rendered":"Blog: Social media marketing strategies for restaurant growth"},"content":{"rendered":"","protected":false},"featured_media":18722,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[57,51],"resource_types_tax":[48],"resource_industries_tax":[106],"resource_visibility_tax":[],"class_list":["post-18721","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-community-management","resource_topics_tax-social-media-management","resource_types_tax-blogs","resource_industries_tax-restaurants"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"This guide provides a step-by-step framework for building a social media strategy for your restaurant brand that converts followers into paying customers. We\u2019ll cover everything from profile optimization to analytics-driven decision-making, with actionable tactics you can implement immediately.","hero_headline":"Social media marketing strategies for restaurant growth","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points<\/h2>\n<ul>\n<li aria-level=\"1\"><strong>Social media marketing drives real restaurant revenue, not just likes.<\/strong> With 84% of diners wanting to see food photos on social media before visiting, your profile are critical conversion channels.<\/li>\n<li aria-level=\"1\"><strong>Video dominates, but engagement wins.<\/strong> Short-form video is the most algorithm-friendly content format in 2025. But restaurants that prioritize two-way conversations see 3.5x higher engagement than those just broadcasting posts.<\/li>\n<li aria-level=\"1\"><strong>Data turns guesswork into growth.<\/strong> Track engagement rates, click-throughs, and conversion metrics to identify which content drives reservations and online orders \u2013 then double down on what works and eliminate what doesn&#8217;t.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Your next customer \u2013 scrolling on social media \u2013 is one enticing post away from making a restaurant reservation.<\/p>\n<p>Implementing a restaurant social media strategy has an enormous impact on consumer dining decisions, making it a pivotal marketing channel for brands. <a href=\"https:\/\/pos.toasttab.com\/blog\/on-the-line\/restaurant-social-media\" target=\"_blank\" rel=\"noopener\">Survey data from Toast <\/a>shows that 84% of diners want to see photos of food and drinks on restaurants\u2019 social channels.<\/p>\n<p>For restaurants, this shift represents a huge opportunity. A customer-attracting <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-strategy\/\" target=\"_blank\" rel=\"noopener\">social media strategy<\/a> requires consistent effort and time, but the payoff is real. Restaurants that execute social marketing strategies effectively see measurable increases in foot traffic, online orders, and customer loyalty.<\/p>\n<p>This guide provides a step-by-step framework for building a social media strategy for your restaurant brand that converts followers into paying customers. We\u2019ll cover everything from profile optimization to analytics-driven decision-making, with actionable tactics you can implement immediately.<\/p>\n<h2>Social media is your restaurant\u2019s new front door<\/h2>\n<p>Social media is often the first interaction potential customers have with your brand. Before they read your menu, check your hours, or make a reservation, they\u2019re eyeing your social presence.<\/p>\n<p>The proof is in the data:<\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/www.touchbistro.com\/blog\/state-of-restaurants-report\/\" target=\"_blank\" rel=\"noopener\">41% of diners<\/a> research restaurants on social media, and that rises to 67% among Gen Z and Millennials<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.mghus.com\/blog\/how-tiktok-influences-restaurant-dining-behavior#:~:text=The%20study%20found%2055%25%20visited,on%20videos%20posted%20to%20TikTok.\" target=\"_blank\" rel=\"noopener\">55% of TikTok users<\/a> visited a restaurant after seeing it on the platform because the food looked appetizing, and 51% visited because of a unique menu item they saw showcased.<\/li>\n<li aria-level=\"1\">Nearly <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-statistics\/\" target=\"_blank\" rel=\"noopener\">half (48%) of consumers<\/a> say AI-powered customer service in food delivery and restaurants would improve their experience, signaling that diners expect sophisticated digital engagement from restaurant brands.<\/li>\n<\/ul>\n<p>The restaurants winning on social media know that every post is either opening or closing their digital front door. Beyond posting pretty food photos, your social media presence should communicate your restaurant\u2019s atmosphere, showcase your team\u2019s personality, and tell the story behind your dishes. It\u2019s about creating an experience that makes potential customers think, \u201cI need to visit this place.\u201d<\/p>\n<p>Read on to learn the steps to social media marketing success for your restaurant brand.<\/p>\n<h2>Step 1: Optimize restaurant social profiles for customer discovery<\/h2>\n<p>Your social media profile needs to have digital curb appeal. When potential customers land on your page, they\u2019re making split-second decisions about whether your restaurant is worth their time and money. Here\u2019s how to ensure the answer is always yes.<\/p>\n<h3>Maintain consistent branding across platforms<\/h3>\n<p>Your logo, color scheme, and visual identity should be instantly recognizable, whether someone finds you on Instagram, Facebook, or TikTok. This consistency across platforms builds trust and makes it easier for potential customers to recall your brand. Use the same profile picture \u2013 typically, your logo is best \u2013 across platforms and ensure your bios are consistent in voice and tone.<\/p>\n<h3>Include essential information upfront<\/h3>\n<p>Your profile should answer basic questions immediately by including the following:<\/p>\n<ul>\n<li aria-level=\"1\">Location and hours: Make it easy for hungry customers to find you<\/li>\n<li aria-level=\"1\">Direct link to menu and online ordering: Ensure there are as few steps as possible between discovery and purchase<\/li>\n<li aria-level=\"1\">Cuisine type and specialties: Help customers understand what you offer at a glance<\/li>\n<li aria-level=\"1\">Contact information: Phone number for reservations and inquiries<\/li>\n<\/ul>\n<h3>Leverage platform-specific features<\/h3>\n<p>Using platform-specific features can boost your restaurant marketing efforts. You can create Instagram Highlights, for example, for:<\/p>\n<ul>\n<li aria-level=\"1\">Menu items and pricing<\/li>\n<li aria-level=\"1\">Customer reviews and testimonials<\/li>\n<li aria-level=\"1\">Behind-the-scenes kitchen footage<\/li>\n<li aria-level=\"1\">Special events and seasonal offerings<\/li>\n<li aria-level=\"1\">Directions and parking information<\/li>\n<\/ul>\n<p>These Highlights let new followers learn more about your restaurant without having to scroll through your entire feed.<\/p>\n<p>For restaurants targeting local customers, Google Business Profile integration is critical. Ensure your social media profiles link to your Google listing, where customers can see reviews, hours, and photos in one centralized location.<\/p>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":13533,"id":13533,"title":"Restaurant, smartphone and relax black woman typing, scroll or check email, contact social media app or social network user. Happy, smile and young gen z girl with mobile tech post to online web blog","filename":"AdobeStock_538810139-1-scaled.jpeg","filesize":470767,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-scaled.jpeg","link":"https:\/\/emplifi.io\/resources\/blog\/how-agencies-use-ai-to-improve-campaign-performance-and-client-results\/restaurant-smartphone-and-relax-black-woman-typing-scroll-or-check-email-contact-social-media-app-or-social-network-user-happy-smile-and-young-gen-z-girl-with-mobile-tech-post-to-online-web-blog\/","alt":"Woman in restaurant smiling at her social media account","author":"3","description":"","caption":"Restaurant, smartphone and relax black woman typing, scroll or check email, contact social media app or social network user. Happy, smile and young gen z girl with mobile tech post to online web blog.","name":"restaurant-smartphone-and-relax-black-woman-typing-scroll-or-check-email-contact-social-media-app-or-social-network-user-happy-smile-and-young-gen-z-girl-with-mobile-tech-post-to-online-web-blog","status":"inherit","uploaded_to":13490,"date":"2025-03-27 14:05:49","modified":"2025-10-31 21:13:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":2560,"height":1803,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-300x211.jpeg","medium-width":300,"medium-height":211,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-768x541.jpeg","medium_large-width":768,"medium_large-height":541,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-1024x721.jpeg","large-width":1024,"large-height":721,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-1536x1082.jpeg","1536x1536-width":1536,"1536x1536-height":1082,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-2048x1442.jpeg","2048x2048-width":2048,"2048x2048-height":1442,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-1920x1080.jpeg","fullscreen-width":1920,"fullscreen-height":1080,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-24x17.jpeg","menu-24x24-width":24,"menu-24x24-height":17,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-36x25.jpeg","menu-36x36-width":36,"menu-36x36-height":25,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/03\/AdobeStock_538810139-1-48x34.jpeg","menu-48x48-width":48,"menu-48x48-height":34}},"cta_headline":"Social that drives reservations.","cta_text":"Discover how leading restaurants use Emplifi to grow loyalty, increase orders, and stay top-of-mind on social.","cta_button":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Step 2: Create restaurant social media content that converts<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/creating-social-media-content-your-audience-will-love\/\" target=\"_blank\" rel=\"noopener\">Content<\/a> is where restaurant marketing ideas come to life. You don\u2019t need a huge budget or flashy production; you just need to focus on connecting with your audience.<\/p>\n<h3>Prioritize short-form video<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-video-engagement-strategy\/\" target=\"_blank\" rel=\"noopener\">Video content<\/a> dominates social media algorithms in 2025, particularly on TikTok and Instagram.<\/p>\n<p>For restaurants, video offers unique advantages. You can show:<\/p>\n<ul>\n<li aria-level=\"1\">The sizzle of a steak hitting the grill<\/li>\n<li aria-level=\"1\">The plating process for a signature dessert<\/li>\n<li aria-level=\"1\">A tour of your dining space<\/li>\n<li aria-level=\"1\">Chef specials and seasonal preparations<\/li>\n<li aria-level=\"1\">Team members sharing their favorite menu items<\/li>\n<\/ul>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DNqPYwLO3Jf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DNqPYwLO3Jf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DNqPYwLO3Jf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Eleven Madison Park (@elevenmadisonpark)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>To maximize your time and effort, embrace a \u201cdocument, don\u2019t create\u201d mindset when it comes to video. Whatever is already happening in your kitchen or dining room, capture it. Authentic, behind-the-scenes footage shot on a smartphone often performs better than overly polished content. Where you want more polish: showcasing your food in static photos.<\/p>\n<h3>Feature high-quality food photography<\/h3>\n<p>While video drives engagement, stunning food photography is still essential to promote core menu items. These images will be used across your website, menu, and social feeds, so investing in professional photography pays dividends.<\/p>\n<p>For daily content that features still images of items on your menu, maintain quality standards without breaking the bank:<\/p>\n<ul>\n<li aria-level=\"1\">Use natural lighting whenever possible<\/li>\n<li aria-level=\"1\">Keep compositions simple and uncluttered<\/li>\n<li aria-level=\"1\">Maintain consistent editing styles for brand cohesion<\/li>\n<li aria-level=\"1\">Shoot from multiple angles to give yourself options<\/li>\n<\/ul>\n<h3>Harness user-generated content from your diners<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\">User-generated content (UGC)<\/a> is increasingly one of the best social media marketing strategies to turn browsers into diners. Brands using Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC platform<\/a> in Q3 of 2025 achieved conversion rates <a href=\"https:\/\/emplifi.io\/resources\/blog\/q3-2025-social-media-benchmarks\/\" target=\"_blank\" rel=\"noopener\">more than 10x higher<\/a> than posts not using UGC.<\/p>\n<p>UGC is gold for restaurants. Customers sharing photos of their meals or the atmosphere are providing <a href=\"https:\/\/emplifi.io\/resources\/blog\/how-to-deploy-social-proof-within-your-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">authentic social proof <\/a>that influences other potential diners.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DKlFpW8uT5c\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DKlFpW8uT5c\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DKlFpW8uT5c\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by LE CAFE DE LA PLAGE MALIBU (@lecafedelaplagemalibu)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Strategies to encourage UGC:<\/p>\n<ul>\n<li aria-level=\"1\">Create Instagram-worthy moments in your restaurant \u2013 eye-catching wall art, unique table settings, dramatic lighting. You can even dedicate a special section to selfies and provide a phone stand for people to set up in front of a fun, branded backdrop.<\/li>\n<li aria-level=\"1\">Use <a href=\"https:\/\/emplifi.io\/resources\/blog\/the-ultimate-guide-to-hashtags\/\" target=\"_blank\" rel=\"noopener\">branded hashtags<\/a> and encourage customers to tag your location<\/li>\n<li aria-level=\"1\">Feature customer photos on your social feeds (with permission)<\/li>\n<li aria-level=\"1\">Run <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-contests\/\" target=\"_blank\" rel=\"noopener\">photo contests<\/a> with prizes like gift cards or free appetizers<\/li>\n<li aria-level=\"1\">Train staff to suggest photo opportunities to diners when presenting signature dishes<\/li>\n<\/ul>\n<h3>Show the humans behind the food<\/h3>\n<p>Behind-the-scenes content humanizes your brand and builds emotional connections with your audience.<\/p>\n<p>Try sharing:<\/p>\n<ul>\n<li aria-level=\"1\">Team member profiles<\/li>\n<li aria-level=\"1\">The story behind menu development<\/li>\n<li aria-level=\"1\">Supplier relationships and ingredient sourcing<\/li>\n<li aria-level=\"1\">Daily kitchen prep and mise en place<\/li>\n<li aria-level=\"1\">Family or founder stories that explain your restaurant\u2019s purpose<\/li>\n<\/ul>\n<p>This content doesn\u2019t need to be fancy \u2013 authenticity matters more than production value. A chef explaining why they source tomatoes from a specific local farm creates more connection than a generic food shot.<\/p>\n<h2>Step 3: Build an engaged restaurant community on social media<\/h2>\n<p>Follower count is a vanity metric. What matters more is building an engaged community of customers who advocate for your restaurant \u2013 on and off social media. This requires active participation, not just broadcasting.<\/p>\n<h3>Prioritize engagement over posting frequency<\/h3>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-engagement\/\" target=\"_blank\" rel=\"noopener\">Social media engagement<\/a> is about two-way conversations. According to Emplifi data, restaurants saw a 3.5x increase in social media engagements after implementing proper community management strategies.<\/p>\n<p>Make engagement a daily habit:<\/p>\n<ul>\n<li aria-level=\"1\">Respond to every comment on your posts, even if it\u2019s just a thank you<\/li>\n<li aria-level=\"1\">Reply to direct messages within 30 minutes during business hours<\/li>\n<li aria-level=\"1\">Acknowledge and share customer tags and mentions<\/li>\n<li aria-level=\"1\">Like and comment on content from local businesses and customers<\/li>\n<\/ul>\n<p>This level of engagement signals to social media algorithms that your content sparks conversation, which increases its distribution in followers\u2019 feeds.<\/p>\n<h3>Turn social media into a reputation management channel<\/h3>\n<p>Your social presence is a crucial part of <a href=\"https:\/\/emplifi.io\/resources\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">customer experience management<\/a>. How you handle feedback \u2013 both positive and negative \u2013 publicly demonstrates your commitment to customer satisfaction.<\/p>\n<p>For positive comments:<\/p>\n<ul>\n<li aria-level=\"1\">Thank customers specifically for what they mentioned<\/li>\n<li aria-level=\"1\">Ask if they\u2019d share their experience in a review<\/li>\n<li aria-level=\"1\">Invite them back for new menu items or upcoming events<\/li>\n<\/ul>\n<p>For negative feedback:<\/p>\n<ul>\n<li aria-level=\"1\">Respond quickly and professionally<\/li>\n<li aria-level=\"1\">Acknowledge the concern without being defensive<\/li>\n<li aria-level=\"1\">Offer to resolve the issue privately via DM or phone<\/li>\n<li aria-level=\"1\">Follow up after resolution to demonstrate you care<\/li>\n<\/ul>\n<p>Never ignore negative comments. Potential customers are watching how you handle criticism, and a thoughtful response to a complaint can actually build more trust than a dozen positive reviews.<\/p>\n<h3>Leverage local influencer partnerships<\/h3>\n<p>Influencer marketing for restaurants doesn\u2019t require celebrity endorsements or huge costs. Local food bloggers and <a href=\"https:\/\/emplifi.io\/resources\/blog\/micro-influencer-strategy\/\" target=\"_blank\" rel=\"noopener\">micro-influencers<\/a> often have highly engaged audiences in your target market.<\/p>\n<p>When reaching out to influencers:<\/p>\n<ul>\n<li aria-level=\"1\">Research their content style and audience demographics<\/li>\n<li aria-level=\"1\">Offer a genuine experience, not just a transactional free meal<\/li>\n<li aria-level=\"1\">Be clear about expectations but allow creative freedom<\/li>\n<li aria-level=\"1\">Track results through unique promo codes or dedicated landing pages<\/li>\n<\/ul>\n<p>The most successful restaurant marketing campaigns involving influencers feel authentic \u2013 like a friend recommending a great spot, not an obvious advertisement.<\/p>\n<h3>Create social-exclusive promotions<\/h3>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPWwNvKk68S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DPWwNvKk68S\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Noodles &amp; Company (@noodlescompany)<\/a><\/p><\/div><\/blockquote>\r\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Give your social media followers reasons to stay engaged by offering exclusive benefits:<\/p>\n<ul>\n<li aria-level=\"1\">Flash sales and limited-time discounts<\/li>\n<li aria-level=\"1\">Early access to new menu items<\/li>\n<li aria-level=\"1\">Special tasting events for loyal followers<\/li>\n<li aria-level=\"1\">Birthday rewards for customers who follow and tag you<\/li>\n<\/ul>\n<p>These tactics help drive immediate sales and incentivize followers to keep notifications turned on for your posts. You can also promote and incorporate elements of your loyalty program on social media. <a href=\"https:\/\/www.touchbistro.com\/blog\/state-of-restaurants-report\/\" target=\"_blank\" rel=\"noopener\">Nearly half (48%)<\/a> of diners say they participate in restaurant loyalty programs, which can be powerful incentives for returning.<\/p>\n<h2>Step 4: Use social media analytics to grow restaurant sales<\/h2>\n<p>Without data, you\u2019re guessing about what resonates with your customers. With the right analytics, you\u2019re making informed decisions that directly impact your bottom line.<\/p>\n<h3>Track what actually matters<\/h3>\n<p>Not all metrics are created equal. Focus on <a href=\"https:\/\/emplifi.io\/resources\/blog\/reach-vs-impressions\/\" target=\"_blank\" rel=\"noopener\">data that connects to business outcomes<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Engagement rate:<\/strong> Are people interacting with your content? High engagement signals that your content resonates and tells algorithms to show it to more people.<\/li>\n<li aria-level=\"1\"><strong>Click-through rate:<\/strong> How many people who see your posts actually visit your website or online ordering page? This metric directly correlates with conversion potential.<\/li>\n<li aria-level=\"1\"><strong>Conversion tracking:<\/strong> Which posts drive reservations or online orders? Use UTM parameters on links to trace the customer journey from social post to purchase.<\/li>\n<li aria-level=\"1\"><strong>Audience demographics:<\/strong> Who\u2019s actually following and engaging with your content? Does this align with your target customer profile?<\/li>\n<li aria-level=\"1\"><strong>Peak engagement times:<\/strong> When is your audience most active? This informs optimal posting schedules.<\/li>\n<\/ul>\n<h3>Use insights to refine your content strategy \u2013 and menu<\/h3>\n<p>Data is only valuable when it drives action. <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-media-analytics-the-complete-guide\/\" target=\"_blank\" rel=\"noopener\">Regularly analyze your performance<\/a> to answer questions like:<\/p>\n<ul>\n<li aria-level=\"1\">Which types of content (video vs. photo, behind-the-scenes vs. product shots) generate the most engagement?<\/li>\n<li aria-level=\"1\">What time of day gets the strongest response from your audience?<\/li>\n<li aria-level=\"1\">Which posts drove the most website clicks or online orders?<\/li>\n<li aria-level=\"1\">Are certain platforms significantly outperforming others?<\/li>\n<\/ul>\n<p>Use these insights to double down on what works and eliminate what doesn\u2019t. If behind-the-scenes kitchen videos consistently drive more engagement than static food photos, shift your content mix accordingly.<\/p>\n<p>You can also home in on what types of dishes and experiences are resonating with your customers through <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a>. Ensure your social team reports regularly to your operations team so they can share valuable social insights that could influence menus and events.<\/p>\n<h3>Leverage AI for efficiency without sacrificing authenticity<\/h3>\n<p>AI tools can streamline content creation and engagement, but authenticity remains critical \u2013 so it\u2019s important to approach integrating AI thoughtfully. For example, you\u2019d never want to use AI to generate images of your menu items, but you could use it to help edit a video of your specials and turn that video into different formats for posts across platforms.<\/p>\n<p>AI tools can help create and optimize content. <a href=\"https:\/\/emplifi.io\/press\/emplifi-launches-ai-composer-using-gpt-3-framework\/\" target=\"_blank\" rel=\"noopener\">Emplifi\u2019s AI Composer<\/a> helps restaurants generate ready-to-publish social media copy while maintaining brand voice and tone.<\/p>\n<h2>Final thoughts on social media marketing for restaurants<\/h2>\n<p>The restaurants that drive the most business through social media show up consistently, engage authentically, and use analytics to make smarter decisions about where to invest their time and resources.<\/p>\n<p><a href=\"https:\/\/emplifi.io\/\" target=\"_blank\" rel=\"noopener\">Emplifi\u2019s social media management platform<\/a> helps restaurants execute these strategies at scale, with tools for <a href=\"https:\/\/emplifi.io\/product\/social-content-publisher\/\" target=\"_blank\" rel=\"noopener\">content publishing<\/a>, <a href=\"https:\/\/emplifi.io\/product\/social-media-engagement-tool\/\" target=\"_blank\" rel=\"noopener\">community management<\/a>, and <a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\">unified social media analytics<\/a> that turn social media efforts into measurable business growth.<\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"Social media marketing strategies for restaurant growth","hero_hide_subhead":false,"left_sidebar_add_cta":true,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"How much time should restaurant social media marketing take?","content":"<p><span style=\"font-weight: 400;\">Plan for 5-7 hours per week for a basic strategy covering 2-3 platforms. This includes content creation, scheduling, community engagement, and analytics review. Using a <\/span><a href=\"https:\/\/emplifi.io\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media management tool<\/span><\/a><span style=\"font-weight: 400;\"> can reduce this time significantly by automating scheduling and consolidating engagement across platforms into a single inbox.<\/span><\/p>\n"},{"title":"Which social media platform is best for restaurants?","content":"<p><span style=\"font-weight: 400;\">The answer depends on your target audience and content strengths. Instagram remains the top platform for food discovery, thanks to its visual focus and <\/span><a href=\"https:\/\/emplifi.io\/solutions\/social-commerce\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social commerce<\/span><\/a><span style=\"font-weight: 400;\"> features. TikTok drives viral discovery, particularly for younger demographics. Facebook is valuable for local community engagement and customer service. Most successful restaurants maintain a presence on 2-3 platforms rather than spreading themselves thin across all channels.<\/span><\/p>\n"},{"title":"How do I measure ROI from restaurant marketing campaigns?","content":"<p><span style=\"font-weight: 400;\">Track direct conversions using unique promo codes for social media followers, UTM parameters on links to measure website traffic from social, and platform-specific analytics for reservation or ordering clicks. <\/span><a href=\"https:\/\/emplifi.io\/product\/social-media-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Unified social media analytics platforms<\/span><\/a><span style=\"font-weight: 400;\"> help connect social media activity to actual sales by consolidating data across channels and linking engagement metrics to business outcomes.<\/span><\/p>\n"},{"title":"Should restaurants use paid social media advertising?","content":"<p><span style=\"font-weight: 400;\">Organic reach is increasingly limited on social platforms, making paid advertising a valuable complement to organic content. Start with small budgets ($200-500\/month) to test different audience segments and creative approaches. Focus paid efforts on high-intent actions like promoting limited-time offers, driving online orders, or boosting reservation bookings during slow periods.<\/span><\/p>\n"},{"title":"How important is user-generated content for restaurant marketing?","content":"<p><span style=\"font-weight: 400;\">Extremely important. <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">UGC<\/span><\/a><span style=\"font-weight: 400;\"> acts as powerful social proof that influences dining decisions. When potential customers see real people enjoying their meals, they envision themselves having similar experiences. Feature UGC prominently in your social feeds, on your website, and in paid advertising to build trust and authenticity.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"hero_read_time":"6","hero_button":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"},"left_sidebar_cta_headline":"Fill more tables with social that works.","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":""},"sidebar_left_featured_resource":13396,"hero_image":{"ID":18722,"id":18722,"title":"EMP954-Blog [SM Marketing Strategy for Restaurant] Feature","filename":"EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature.png","filesize":1257503,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature.png","link":"https:\/\/emplifi.io\/resources\/blog\/restaurant-social-media-strategy\/emp954-blog-sm-marketing-strategy-for-restaurant-feature\/","alt":"Restaurant owners looking at a laptop","author":"45","description":"","caption":"","name":"emp954-blog-sm-marketing-strategy-for-restaurant-feature","status":"inherit","uploaded_to":18721,"date":"2025-10-31 20:54:28","modified":"2025-10-31 20:55:10","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-300x150.png","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-768x384.png","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-1024x512.png","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature.png","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature.png","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature.png","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-24x12.png","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-36x18.png","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/10\/EMP954-Blog-SM-Marketing-Strategy-for-Restaurant-Feature-48x24.png","menu-48x48-width":48,"menu-48x48-height":24}},"author":16328},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/18721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"up":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/18722"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=18721"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=18721"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=18721"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=18721"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=18721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}