{"id":18772,"date":"2025-11-07T00:27:15","date_gmt":"2025-11-07T00:27:15","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=webinar_posts&#038;p=18772"},"modified":"2025-12-04T18:36:13","modified_gmt":"2025-12-04T18:36:13","slug":"the-playbook-for-scaling-social-care","status":"publish","type":"webinar_posts","link":"https:\/\/emplifi.io\/webinar\/the-playbook-for-scaling-social-care\/","title":{"rendered":"The playbook for scaling social care: How unified teams build speed, empathy and ROI"},"content":{"rendered":"","protected":false},"featured_media":3187,"template":"","webinar_topics_tax":[111,112,126,129],"webinar_industries_tax":[133,134,407,388,137,389,139],"webinar_languages_tax":[],"resource_visibility_tax":[],"class_list":["post-18772","webinar_posts","type-webinar_posts","status-publish","has-post-thumbnail","hentry","webinar_topics_tax-ai-automation","webinar_topics_tax-analytics-and-reporting","webinar_topics_tax-marketing-insights-and-tips","webinar_topics_tax-social-media-management","webinar_industries_tax-agencies","webinar_industries_tax-consumer-packaged-goods","webinar_industries_tax-higher-education","webinar_industries_tax-media-entertainment","webinar_industries_tax-retail-ecommerce","webinar_industries_tax-sports","webinar_industries_tax-travel-hospitality"],"acf":{"remove_gtm":false,"custom_card_title":"The playbook for scaling social care: How unified teams build speed, empathy and ROI","webinar_date":"04\/12\/2025","webinar_date_actual":"04\/12\/2025","webinar_time":"11 AM EST | 4 PM GMT","webinar_watch_time":"45","resource_description":"Join Emplifi and guest speaker Kelsey Chickering, Principal Analyst at Forrester and learn about unifying care and marketing to drive greater efficiency and ROI.","hero_form_group":{"subhead":"On-Demand Webinar","headline":"The playbook for scaling social care: How unified teams build speed, empathy and ROI","text":"<p>Behind every DM is a customer waiting and a team trying to keep up. How do you scale social care that feels personal, moves fast, and works better across marketing and support? All without burning your team out in the process?<\/p>\n<p>Featuring <strong>Forrester\u2019s Principal Analyst, Kelsey Chickering<\/strong>, this is a 45-minute webinar with an actionable 4-step plan on how to scale social care that\u2019s faster, smarter, and more human. If you\u2019re ready to stop firefighting and start scaling, this is your playbook for 2026.<\/p>\n<h2>Here&#8217;s what you&#8217;ll learn:<\/h2>\n<ul>\n<li aria-level=\"1\">Break down the care\/marketing silos that slow your teams down<\/li>\n<li aria-level=\"1\">Use AI as a co-pilot to boost response speed without losing empathy<\/li>\n<li aria-level=\"1\">Turn social feedback into product innovation and social proof<\/li>\n<li aria-level=\"1\">Explore real-world examples of how Domino\u2019s, Crayola, and Kirkland\u2019s transformed care into a growth engine*<\/li>\n<\/ul>\n<p>*Case studies and data points will be presented by Emplifi<\/p>\n","add_bullets":false,"bullets":false,"form_headline":"Watch now","form_embed":"<script src=\"\/\/go.emplifi.io\/js\/forms2\/js\/forms2.min.js\"><\/script> <form id=\"mktoForm_4011\"><\/form> <script>MktoForms2.loadForm(\"\/\/go.emplifi.io\", \"284-ENW-442\", 4011);<\/script>","form_success_message":"Thank you for your registration. Please check your email for additional information.","add_logos":false,"logos_headline":"","logos":false,"hero_image":false},"speakers_title":"Speakers:","icon_blocks_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"<p><span style=\"font-weight: 400;\">*Case studies and data points will be presented by Emplifi<\/span><\/p>\n","section_button":null,"blocks":false},"stats_group":{"show_section":false,"section_subhead":"","section_headline":"","section_text":"","stats":false},"wysiwyg_copy":"","hero_subhead":"On-Demand Webinar","hero_headline":"The playbook for scaling social care: How unified teams build speed, empathy and ROI","hero_text":"<p>Join Emplifi and guest speaker Kelsey Chickering, Principal Analyst at Forrester and learn about unifying care and marketing to drive greater efficiency and ROI.<\/p>\n","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<div style=\"padding:75% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1143529995?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"The Playbook for Scaling Social Care\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"},"page_content":"<p><span style=\"font-weight: 400;\">Behind every DM is a customer waiting and a team trying to keep up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do you scale social care that feels personal, moves fast, and works better across marketing and support? All without burning your team out in the process?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Featuring <\/span><b>Forrester\u2019s Principal Analyst, Kelsey Chickering<\/b><span style=\"font-weight: 400;\">, this is a 45-minute webinar with an actionable 4-step plan on how to scale social care that\u2019s faster, smarter, and more human.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this session, you\u2019ll learn how to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break down the care\/marketing silos that slow your teams down<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use AI as a co-pilot to boost response speed without losing empathy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Turn social feedback into product innovation and social proof<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore real-world examples of how Domino\u2019s, Crayola, and Kirkland\u2019s transformed care into a growth engine*<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*Case studies and data points will be presented by Emplifi<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re ready to stop firefighting and start scaling, this is your playbook for 2026.<\/span><\/p>\n","resource_feed_group":{"show_section":false,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":false,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"speakers":[{"speaker_image":{"ID":18773,"id":18773,"title":"kelsey-chickering","filename":"kelsey-chickering.png","filesize":129529,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","link":"https:\/\/emplifi.io\/webinar\/the-playbook-for-scaling-social-care\/kelsey-chickering\/","alt":"","author":"23","description":"","caption":"","name":"kelsey-chickering","status":"inherit","uploaded_to":18772,"date":"2025-11-07 00:32:29","modified":"2025-11-07 00:32:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":278,"height":278,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","medium-width":278,"medium-height":278,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","medium_large-width":278,"medium_large-height":278,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","large-width":278,"large-height":278,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","1536x1536-width":278,"1536x1536-height":278,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","2048x2048-width":278,"2048x2048-height":278,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering.png","fullscreen-width":278,"fullscreen-height":278,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering-24x24.png","menu-24x24-width":24,"menu-24x24-height":24,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering-36x36.png","menu-36x36-width":36,"menu-36x36-height":36,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/11\/kelsey-chickering-48x48.png","menu-48x48-width":48,"menu-48x48-height":48}},"speaker_name":"Kelsey Chickering","speaker_description":"Principal Analyst, Forrester","speaker_bio":"Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. 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