{"id":19540,"date":"2025-12-11T19:35:03","date_gmt":"2025-12-11T19:35:03","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=19540"},"modified":"2025-12-12T15:06:02","modified_gmt":"2025-12-12T15:06:02","slug":"real-time-crisis-management","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/real-time-crisis-management\/","title":{"rendered":"Blog: The 4 stages of real-time crisis management with AI social listening"},"content":{"rendered":"","protected":false},"featured_media":19566,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[62,433,51],"resource_types_tax":[48],"resource_industries_tax":[18,17,404,105,106,107,108,109],"resource_visibility_tax":[],"class_list":["post-19540","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-customer-care","resource_topics_tax-listening","resource_topics_tax-social-media-management","resource_types_tax-blogs","resource_industries_tax-agencies","resource_industries_tax-consumer-packaged-goods","resource_industries_tax-high-education","resource_industries_tax-media-entertainment","resource_industries_tax-restaurants","resource_industries_tax-retail-ecommerce","resource_industries_tax-sports","resource_industries_tax-travel-hospitality"],"acf":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"resource_description":"Modern crisis response requires real-time detection and consistent communication - all powered by AI that can surface the signals humans can\u2019t. In this guide, we\u2019ll take a look at the four stages of real-time crisis management, and how AI can give you the speed, context and coordination to protect your reputation when every minute counts.","hero_headline":"The 4 stages of real-time crisis management with AI social listening","hero_read_time":"6","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points<\/h2>\n<ul>\n<li aria-level=\"1\">AI-powered social listening gives brands <strong>real-time visibility into early crisis signals<\/strong> before reputational damage escalates.<\/li>\n<li aria-level=\"1\"><strong>Automated escalation and tiered workflows<\/strong> ensure the right teams act fast with full context.<\/li>\n<li aria-level=\"1\">AI-supported response tools help brands <strong>communicate quickly, consistently, and with the right human tone.<\/strong><\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Once a social media crisis hits, it can spiral out of control in hours, and brands that can\u2019t keep up risk their reputation being badly damaged.<\/p>\n<p>With AI-generated content <a href=\"https:\/\/quidgest.com\/en\/blog-en\/generative-ai-by-2025\/\" target=\"_blank\" rel=\"noopener\">accelerating at the speed and scale<\/a> of online conversations, traditional crisis plans simply can\u2019t keep up.<\/p>\n<p>Modern crisis response requires real-time detection and consistent communication &#8211; all powered by AI that can surface the signals humans can\u2019t.<\/p>\n<p>In this guide, we\u2019ll take a look at the four stages of real-time crisis management, and how AI can give you the speed, context and coordination to protect your reputation when every minute counts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19556\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1.webp\" alt=\"Flowchart showing the four stages of crisis management as outlined in the blog\" width=\"1200\" height=\"1332\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1.webp 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-270x300.webp 270w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-923x1024.webp 923w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-768x852.webp 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-22x24.webp 22w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-32x36.webp 32w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-1-43x48.webp 43w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2>Stage 1: Detection &amp; signal triaging (your early warning system)<\/h2>\n<p>Most crises start quietly, with small warning signs that are easy to overlook, as this Reddit example shows, where a TikTok video with a small amount of views quickly became a serious reputational risk.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19561\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4.webp\" alt=\"Reddit post showing user explaining how the brand she works for dealt with a crisis via social media over four hours \" width=\"1200\" height=\"784\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4.webp 1200w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-300x196.webp 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-1024x669.webp 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-768x502.webp 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-24x16.webp 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-36x24.webp 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-4-48x31.webp 48w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>It might be a small drop in sentiment, a rise in customer complaints, a niche community raising concerns, or an influencer sharing a negative experience that sets the wheels in motion.<\/p>\n<p>By the time these patterns are noticeable, the crisis is already spreading, and brands are on the back foot, scrambling to react instead of prevent.<\/p>\n<p>Trying to catch these early signals without the right tools is nearly impossible. Conversations are scattered across multiple platforms, often using different language to describe the same issue.<\/p>\n<p>You could spend hours online and still be overwhelmed with the sheer volume of posts, mentions, and comments throwing criticism at your brand. It\u2019s because of this that teams often miss the small, critical signals that could prevent a full-blown crisis.<\/p>\n<h3>Where AI-powered social listening makes the difference<\/h3>\n<p>AI-powered social listening changes the game. It understands context, clustering thousands of conversations into actionable themes, and identifying patterns in real time. With a tool like <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">Emplifi that uses AI for social listening<\/a>, brands can:<\/p>\n<ul>\n<li aria-level=\"1\">Detect sentiment spikes or drops as they happen<\/li>\n<li aria-level=\"1\">Identify unusual surges in conversation volume across platforms<\/li>\n<li aria-level=\"1\">Cluster comments into distinct issue categories for faster triage<\/li>\n<li aria-level=\"1\">Spot recurring complaints, even when users describe them differently<\/li>\n<\/ul>\n<p>Emplifi acts as your brand\u2019s 24\/7 radar. The platform continuously scans social media, forums, review sites, and news outlets to catch the earliest signs of trouble. It automatically:<\/p>\n<ul>\n<li aria-level=\"1\">Flags anomalies that could indicate a brewing issue<\/li>\n<li aria-level=\"1\">Surfaces high-risk conversations before they gain traction<\/li>\n<li aria-level=\"1\">Sends instant alerts to the right team<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19551\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2.png\" alt=\"Spike alert via social listening dashboard within Emplifi platform\" width=\"1600\" height=\"1280\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2.png 1600w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-300x240.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-1024x819.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-768x614.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-1536x1229.png 1536w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-36x29.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Supporting-2B-version2-48x38.png 48w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>This real-time intelligence alerts your brand instantly, allowing your team to respond as soon as they\u2019re notified.<\/p>\n<p>Terri Haffey, <a href=\"https:\/\/emplifi.io\/customers\/dominos-success\/\" target=\"_blank\" rel=\"noopener\">Manager of Customer Care at Domino\u2019s<\/a> says, \u201cWhen a big name calls out Domino&#8217;s, for good or bad, Emplifi allows us to respond quickly. Timely responses ensure we&#8217;re tuned into our audience and able to maintain personalized relationships and provide positive customer experiences.\u201d<\/p>\n<p>With Emplifi, your team can act fast and protect your brand reputation before small signals become major headlines.<\/p>\n"},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"","headline":"Social listening that stops a crisis in its tracks.","text":"<p data-start=\"53\" data-end=\"147\">Spot early signals, act fast, and protect your brand with Emplifi&#8217;s AI-powered social listening.<\/p>\n","button_1":{"title":"Get a demo ","url":"https:\/\/emplifi.io\/demo\/","target":""},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Stage 2: Escalation &amp; coordinated tiers (the crisis war room)<\/h2>\n<p>Identifying a potential crisis is just the first step. Once an issue is flagged, teams need to move fast and work in sync to minimise any reputational damage. But this is easier said than done.<\/p>\n<p>The trouble is that many organizations rely on fragmented workflows. PR sees one version of the story, Legal sees another, and Social sees a third. This misalignment slows escalation and increases the risk of miscommunication or delayed action.<\/p>\n<h3>Define clear crisis tiers<\/h3>\n<p>A simple system for ranking severity can make a huge difference. Consider factors like:<\/p>\n<ul>\n<li aria-level=\"1\">Volume spikes: How rapidly are conversations increasing?<\/li>\n<li aria-level=\"1\">Sentiment change: Are positive mentions dropping or negative mentions surging?<\/li>\n<li aria-level=\"1\">Virality velocity: How quickly is the content spreading across networks?<\/li>\n<li aria-level=\"1\">Media or influencer involvement: Are high-profile accounts amplifying the issue?<\/li>\n<li aria-level=\"1\">Potential legal or safety implications: Could the situation create regulatory, financial, or reputational risk?<\/li>\n<\/ul>\n<p>Building a tiered system means that your team understands how to approach any crisis, whether you need a couple of people to work on crisis communications or get all hands on deck.<\/p>\n<p>It could look something like this:<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"blue","wysiwyg":"<p data-start=\"178\" data-end=\"206\"><strong data-start=\"182\" data-end=\"204\">Tier 1: Monitoring<\/strong><\/p>\n<p data-start=\"207\" data-end=\"255\"><strong data-start=\"207\" data-end=\"226\">Severity Level:<\/strong> Low<br data-start=\"230\" data-end=\"233\" \/><strong data-start=\"233\" data-end=\"253\">Typical Signals:<\/strong><\/p>\n<ul data-start=\"256\" data-end=\"335\">\n<li data-start=\"256\" data-end=\"276\">\n<p data-start=\"258\" data-end=\"276\">Minor complaints<\/p>\n<\/li>\n<li data-start=\"277\" data-end=\"307\">\n<p data-start=\"279\" data-end=\"307\">Isolated negative comments<\/p>\n<\/li>\n<li data-start=\"308\" data-end=\"335\">\n<p data-start=\"310\" data-end=\"335\">Small dips in sentiment<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"337\" data-end=\"401\"><strong data-start=\"337\" data-end=\"364\">Primary Teams Involved:<\/strong> Social Media, Community Management<\/p>\n<p data-start=\"403\" data-end=\"419\"><strong data-start=\"403\" data-end=\"417\">AI\u2019s Role:<\/strong><\/p>\n<ul data-start=\"420\" data-end=\"524\">\n<li data-start=\"420\" data-end=\"449\">\n<p data-start=\"422\" data-end=\"449\">Tracks baseline sentiment<\/p>\n<\/li>\n<li data-start=\"450\" data-end=\"473\">\n<p data-start=\"452\" data-end=\"473\">Flags early changes<\/p>\n<\/li>\n<li data-start=\"474\" data-end=\"524\">\n<p data-start=\"476\" data-end=\"524\">Monitors keyword trends before issues escalate<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"526\" data-end=\"577\"><strong data-start=\"526\" data-end=\"556\">Recommended Response Time:<\/strong> Ongoing, real-time<\/p>\n<hr data-start=\"579\" data-end=\"582\" \/>\n<p data-start=\"584\" data-end=\"616\"><strong data-start=\"588\" data-end=\"614\">Tier 2: Emerging Issue<\/strong><\/p>\n<p data-start=\"617\" data-end=\"668\"><strong data-start=\"617\" data-end=\"636\">Severity Level:<\/strong> Medium<br data-start=\"643\" data-end=\"646\" \/><strong data-start=\"646\" data-end=\"666\">Typical Signals:<\/strong><\/p>\n<ul data-start=\"669\" data-end=\"749\">\n<li data-start=\"669\" data-end=\"696\">\n<p data-start=\"671\" data-end=\"696\">Rising complaint volume<\/p>\n<\/li>\n<li data-start=\"697\" data-end=\"719\">\n<p data-start=\"699\" data-end=\"719\">Repeated questions<\/p>\n<\/li>\n<li data-start=\"720\" data-end=\"749\">\n<p data-start=\"722\" data-end=\"749\">Early influencer mentions<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"751\" data-end=\"816\"><strong data-start=\"751\" data-end=\"778\">Primary Teams Involved:<\/strong> Social, Customer Support, Marketing<\/p>\n<p data-start=\"818\" data-end=\"834\"><strong data-start=\"818\" data-end=\"832\">AI\u2019s Role:<\/strong><\/p>\n<ul data-start=\"835\" data-end=\"937\">\n<li data-start=\"835\" data-end=\"860\">\n<p data-start=\"837\" data-end=\"860\">Detects volume spikes<\/p>\n<\/li>\n<li data-start=\"861\" data-end=\"890\">\n<p data-start=\"863\" data-end=\"890\">Clusters recurring issues<\/p>\n<\/li>\n<li data-start=\"891\" data-end=\"937\">\n<p data-start=\"893\" data-end=\"937\">Routes product-related feedback to Support<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"939\" data-end=\"988\"><strong data-start=\"939\" data-end=\"969\">Recommended Response Time:<\/strong> Within 1\u20132 hours<\/p>\n<hr data-start=\"990\" data-end=\"993\" \/>\n<p data-start=\"995\" data-end=\"1026\"><strong data-start=\"999\" data-end=\"1024\">Tier 3: Active Crisis<\/strong><\/p>\n<p data-start=\"1027\" data-end=\"1076\"><strong data-start=\"1027\" data-end=\"1046\">Severity Level:<\/strong> High<br data-start=\"1051\" data-end=\"1054\" \/><strong data-start=\"1054\" data-end=\"1074\">Typical Signals:<\/strong><\/p>\n<ul data-start=\"1077\" data-end=\"1146\">\n<li data-start=\"1077\" data-end=\"1101\">\n<p data-start=\"1079\" data-end=\"1101\">Viral negative posts<\/p>\n<\/li>\n<li data-start=\"1102\" data-end=\"1121\">\n<p data-start=\"1104\" data-end=\"1121\">Press attention<\/p>\n<\/li>\n<li data-start=\"1122\" data-end=\"1146\">\n<p data-start=\"1124\" data-end=\"1146\">Coordinated backlash<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1148\" data-end=\"1225\"><strong data-start=\"1148\" data-end=\"1175\">Primary Teams Involved:<\/strong> PR, Legal, Social, Customer Support, Leadership<\/p>\n<p data-start=\"1227\" data-end=\"1243\"><strong data-start=\"1227\" data-end=\"1241\">AI\u2019s Role:<\/strong><\/p>\n<ul data-start=\"1244\" data-end=\"1393\">\n<li data-start=\"1244\" data-end=\"1277\">\n<p data-start=\"1246\" data-end=\"1277\">Escalates issues in real time<\/p>\n<\/li>\n<li data-start=\"1278\" data-end=\"1313\">\n<p data-start=\"1280\" data-end=\"1313\">Flags legal and regulatory risk<\/p>\n<\/li>\n<li data-start=\"1314\" data-end=\"1353\">\n<p data-start=\"1316\" data-end=\"1353\">Supports on-brand response drafting<\/p>\n<\/li>\n<li data-start=\"1354\" data-end=\"1393\">\n<p data-start=\"1356\" data-end=\"1393\">Monitors sentiment minute-by-minute<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1395\" data-end=\"1442\"><strong data-start=\"1395\" data-end=\"1425\">Recommended Response Time:<\/strong> Within minutes<\/p>\n<hr data-start=\"1444\" data-end=\"1447\" \/>\n<p data-start=\"1449\" data-end=\"1486\"><strong data-start=\"1453\" data-end=\"1484\">Tier 4: Critical Escalation<\/strong><\/p>\n<p data-start=\"1487\" data-end=\"1538\"><strong data-start=\"1487\" data-end=\"1506\">Severity Level:<\/strong> Severe<br data-start=\"1513\" data-end=\"1516\" \/><strong data-start=\"1516\" data-end=\"1536\">Typical Signals:<\/strong><\/p>\n<ul data-start=\"1539\" data-end=\"1622\">\n<li data-start=\"1539\" data-end=\"1556\">\n<p data-start=\"1541\" data-end=\"1556\">Safety issues<\/p>\n<\/li>\n<li data-start=\"1539\" data-end=\"1556\">\n<p data-start=\"1541\" data-end=\"1556\">Regulatory risk<\/p>\n<\/li>\n<li data-start=\"1577\" data-end=\"1604\">\n<p data-start=\"1579\" data-end=\"1604\">National media coverage<\/p>\n<\/li>\n<li data-start=\"1605\" data-end=\"1622\">\n<p data-start=\"1607\" data-end=\"1622\">Consumer harm<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1624\" data-end=\"1698\"><strong data-start=\"1624\" data-end=\"1651\">Primary Teams Involved:<\/strong> Executive Team, Legal, PR, Risk &amp; Compliance<\/p>\n<p data-start=\"1700\" data-end=\"1716\"><strong data-start=\"1700\" data-end=\"1714\">AI\u2019s Role:<\/strong><\/p>\n<ul data-start=\"1717\" data-end=\"1848\">\n<li data-start=\"1717\" data-end=\"1767\">\n<p data-start=\"1719\" data-end=\"1767\">Prioritizes stakeholder and reputation threats<\/p>\n<\/li>\n<li data-start=\"1768\" data-end=\"1800\">\n<p data-start=\"1770\" data-end=\"1800\">Tracks misinformation spread<\/p>\n<\/li>\n<li data-start=\"1801\" data-end=\"1848\">\n<p data-start=\"1803\" data-end=\"1848\">Supports unified high-stakes communications<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1850\" data-end=\"1892\"><strong data-start=\"1850\" data-end=\"1880\">Recommended Response Time:<\/strong> Immediate<\/p>\n<hr data-start=\"1894\" data-end=\"1897\" \/>\n<p data-start=\"1899\" data-end=\"1936\"><strong data-start=\"1903\" data-end=\"1934\">Tier 5: Recovery &amp; Analysis<\/strong><\/p>\n<p data-start=\"1937\" data-end=\"1993\"><strong data-start=\"1937\" data-end=\"1956\">Severity Level:<\/strong> Post-crisis<br data-start=\"1968\" data-end=\"1971\" \/><strong data-start=\"1971\" data-end=\"1991\">Typical Signals:<\/strong><\/p>\n<ul data-start=\"1994\" data-end=\"2061\">\n<li data-start=\"1994\" data-end=\"2019\">\n<p data-start=\"1996\" data-end=\"2019\">Sentiment stabilizing<\/p>\n<\/li>\n<li data-start=\"2020\" data-end=\"2040\">\n<p data-start=\"2022\" data-end=\"2040\">Declining volume<\/p>\n<\/li>\n<li data-start=\"2041\" data-end=\"2061\">\n<p data-start=\"2043\" data-end=\"2061\">Media follow-ups<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2063\" data-end=\"2141\"><strong data-start=\"2063\" data-end=\"2090\">Primary Teams Involved:<\/strong> Marketing, PR, Insights, Product, Executive Team<\/p>\n<p data-start=\"2143\" data-end=\"2159\"><strong data-start=\"2143\" data-end=\"2157\">AI\u2019s Role:<\/strong><\/p>\n<ul data-start=\"2160\" data-end=\"2267\">\n<li data-start=\"2160\" data-end=\"2191\">\n<p data-start=\"2162\" data-end=\"2191\">Measures sentiment recovery<\/p>\n<\/li>\n<li data-start=\"2192\" data-end=\"2220\">\n<p data-start=\"2194\" data-end=\"2220\">Maps the crisis timeline<\/p>\n<\/li>\n<li data-start=\"2221\" data-end=\"2267\">\n<p data-start=\"2223\" data-end=\"2267\">Generates post-crisis intelligence reports<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2269\" data-end=\"2315\"><strong data-start=\"2269\" data-end=\"2299\">Recommended Response Time:<\/strong> Days to weeks<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Escalation shouldn\u2019t rely on one team constantly refreshing dashboards. It\u2019s time consuming and could cost your business huge amounts in the long term.<\/p>\n<p>With a tool like Emplifi, you can enable an AI workflow so that if a crisis hits, you\u2019re automatically:<\/p>\n<ul>\n<li aria-level=\"1\">Routing product complaints directly to Customer Support<\/li>\n<li aria-level=\"1\">Alerting PR to trending misinformation<\/li>\n<li aria-level=\"1\">Notifying executives when predefined thresholds are triggered<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19546\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis.png\" alt=\"Screenshot showing social listening crisis unfolding via Emplifi platform\" width=\"1600\" height=\"1280\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis.png 1600w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-300x240.png 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-1024x819.png 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-768x614.png 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-1536x1229.png 1536w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-24x19.png 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-36x29.png 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/listening-quesry-crisis-48x38.png 48w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p>What used to take hours of back-and-forth communication now happens in minutes; if you\u2019re not using AI, you could still be umm-ing and ahh-ing about your public response while your competitors are wrapping up the crisis and moving forward.<\/p>\n<p><strong>Pro Tip:<\/strong> Use Emplifi\u2019s AI-generated summaries to cut through the noise. Automatically condense social listening insights and send them to the right stakeholders, keeping your team aligned and informed without the extra manual work.<\/p>\n<h2>Stage 3: Response &amp; containment (The human touch, scaled by AI)<\/h2>\n<p>When a crisis hits, staying silent is the riskiest move, with <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">35% of consumers<\/a> expecting a brand response within an hour on social media. If the situation is urgent, consumers will likely want you to reply within minutes, if not seconds.<\/p>\n<p>Gaps in communication create a vacuum &#8211; one that misinformation or speculation can quickly fill. But speaking too soon can be just as damaging. Vague or inconsistent messages simply won\u2019t wash with concerned customers.<\/p>\n"},{"acf_fc_layout":"cta","cta_image":{"ID":19453,"id":19453,"title":"EMP996-Blog Reddit Marketing Strategy Feature","filename":"EMP996-Blog-Reddit-Marketing-Strategy-Feature.webp","filesize":30052,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature.webp","link":"https:\/\/emplifi.io\/resources\/blog\/reddit-marketing-strategy\/emp996-blog-reddit-marketing-strategy-feature\/","alt":"A group of people looking at their phones, likely scrolling Reddit","author":"45","description":"","caption":"","name":"emp996-blog-reddit-marketing-strategy-feature","status":"inherit","uploaded_to":19427,"date":"2025-12-09 15:11:31","modified":"2025-12-09 15:11:52","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-300x150.webp","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-768x384.webp","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-1024x512.webp","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature.webp","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature.webp","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature.webp","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-24x12.webp","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-36x18.webp","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP996-Blog-Reddit-Marketing-Strategy-Feature-48x24.webp","menu-48x48-width":48,"menu-48x48-height":24}},"cta_headline":"Social listening that doesn't miss a beat.","cta_text":"Get a demo with Emplifi today. ","cta_button":{"title":"Get a demo","url":"https:\/\/emplifi.io\/demo\/","target":"_blank"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h3>The holding statement rule<\/h3>\n<p>You might not be able to come up with a complete response right away but you should at least put a holding statement in place to show that you acknowledge your customers\u2019 frustration.<\/p>\n<p>Within minutes of confirming an issue, your response should be:<\/p>\n<ul>\n<li aria-level=\"1\">Empathetic: Acknowledge the situation and the people affected.<\/li>\n<li aria-level=\"1\">Transparent: Communicate that your team is investigating.<\/li>\n<li aria-level=\"1\">Clear: Share a timeline for updates.<\/li>\n<\/ul>\n<p>Keep it short to prevent creating more questions than answers, and be genuine in your approach. Early clarity prevents confusion and builds trust.<\/p>\n<h3>Keep your messaging consistent<\/h3>\n<p>Crises often involve multiple teams responding at once, which can lead to conflicting posts, off-brand tone, overly defensive language, or premature promises.<\/p>\n<p>But if you\u2019re using an AI <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening platform like Emplifi<\/a>, you\u2019ll easily be able to align what you want to say with your brand tone. It can review phrasing for you, ensuring every message feels unified and on-brand.<\/p>\n<p>That isn\u2019t to say AI should be 100% responsible for your messaging at a time of crisis; <a href=\"https:\/\/emplifi.io\/resources\/the-social-commerce-playbook\/\" target=\"_blank\" rel=\"noopener\">67% of consumers<\/a> want a human response when engaging with a brand on social media.<\/p>\n<p>Instead, it can be useful for producing a first draft as a starting point, and acting as a sounding board to check that what you\u2019re saying is in line with your brand tone of voice, and to keep messaging consistent across all teams.<\/p>\n<h4>How Emplifi can help you<\/h4>\n<p>When customers are waiting on you to make a statement, it can be nerve-wracking to try and draft a public holding statement.<\/p>\n<p>You can rely on Emplifi to:<\/p>\n<ul>\n<li aria-level=\"1\">Check tone compliance<\/li>\n<li aria-level=\"1\">Flag bias or insensitive language<\/li>\n<li aria-level=\"1\">Create and store pre-approved responses for common questions to speed response times and keep messaging consistent<\/li>\n<li aria-level=\"1\">Include built-in safeguards to prevent errors before messages go live<\/li>\n<\/ul>\n<p>With Emplifi, your team responds quickly and safely, delivering clear, empathetic communication that contains the issue without sacrificing brand integrity.<\/p>\n<h2>Stage 4: Resolution, recovery &amp; reporting (the learning loop)<\/h2>\n<p>Every crisis has an arc. Once the situation stabilizes, the focus shifts from reaction to rebuilding trust and learning from the event.<\/p>\n<p>By tracking the right metrics, you can analyse what went well and what didn\u2019t, preparing you for any future crises.<\/p>\n<h3>Measuring sentiment recovery<\/h3>\n<p>A good place to start is by assessing how long it takes for customers to see you in a good light again. Track <a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\" target=\"_blank\" rel=\"noopener\">sentiment analysis<\/a> to see how quickly:<\/p>\n<ul>\n<li aria-level=\"1\">Negative sentiment declines<\/li>\n<li aria-level=\"1\">Neutral and positive sentiment returns<\/li>\n<li aria-level=\"1\">Conversation volume stabilizes back to baseline<\/li>\n<\/ul>\n<p>These metrics show whether your response helped restore confidence, or if additional action is needed to bring positive sentiment back up.<\/p>\n<h3>Create a crisis timeline<\/h3>\n<p>Building out a timeline can help the entire team understand how long the entire process took, and what could be improved in the future.<\/p>\n<p>You could include:<\/p>\n<ul>\n<li aria-level=\"1\">First detection and escalation path<\/li>\n<li aria-level=\"1\">Key moments and response times<\/li>\n<li aria-level=\"1\">Impact on brand reputation, customer experience, and revenue (where relevant)<\/li>\n<\/ul>\n<p>Emplifi can help you turn raw data into actionable insights that help you understand where the crisis started and how it played out across different social channels. Social listening dashboards help you analyse spikes in mentions and track their progress to see how long it took to get your brand back on track.<\/p>\n"},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Examples of brands handling crises well<\/h2>\n<h3>Starbucks\u2019 limited-edition bearista cup backlash<\/h3>\n<p>Starbucks\u2019 2025 holiday <a href=\"https:\/\/people.com\/starbucks-speaks-out-following-frenzy-of-bearista-cold-cups-11845388\" target=\"_blank\" rel=\"noopener\">Bearista Cold Cup<\/a> went viral and sold out almost immediately after launch. There was widespread social media chatter about stock levels and availability, including on Reddit where users reported extremely limited quantities and outrage at employees buying them first.<\/p>\n<p>Starbucks publicly acknowledged the unexpected demand and apologised for disappointing fans, while promising further holiday offerings.<\/p>\n"},{"acf_fc_layout":"video_embed","video_embed_group":{"video_type":"vimeo","vimeo_embed":"<iframe src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=476&href=https%3A%2F%2Fwww.facebook.com%2Freel%2F1256713829631763%2F&show_text=false&width=267&t=0\" width=\"267\" height=\"476\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allowfullscreen=\"true\" allow=\"autoplay; clipboard-write; encrypted-media; picture-in-picture; web-share\" allowFullScreen=\"true\"><\/iframe>","wistia_embed":"s3lqfi0zn7","youtube_embed":"<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/GevhhrjhT4s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><span style=\"font-weight: 400;\">This situation shows how operational issues &#8211; even non-controversial ones like limited merchandise availability &#8211; can generate high-volume discussion that brands need to monitor.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social listening tools like Emplifi <\/span><\/a><span style=\"font-weight: 400;\">can highlight rapid sentiment shifts and volume spikes across platforms like Reddit, TikTok, and Instagram, giving teams early warning to respond publicly and manage expectations before dissatisfaction spreads further.<\/span><\/p>\n<h3>Alaska Airlines IT outage<\/h3>\n<p>In October 2025, Alaska Airlines experienced a significant IT outage that temporarily grounded flights across its network, leading to cancellations and travel disruptions.<\/p>\n<p>The airline communicated the issue via social platforms, sharing updates as operations were restored and advising passengers to check flight status as systems came back online.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Alaska Airlines operations have been restored after a significant IT outage resulted in a system-wide ground stop of flights for Alaska and Horizon. The ground stop was lifted at 11:30 p.m. Pacific. We are working to get our operations back on track as quickly and safely as\u2026<\/p>\n<p>\u2014 Alaska Airlines News (@AlaskaAirNews) <a href=\"https:\/\/twitter.com\/AlaskaAirNews\/status\/1981622927515603139?ref_src=twsrc%5Etfw\">October 24, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>This operational mishap drove high volumes of social activity from affected travelers seeking information and expressing frustration.<\/p>\n<p>Using social listening tools to detect emerging complaints and sentiment trends in real time can help teams like those at Alaska Airlines prioritize clear, consistent communications across channels, reducing confusion and reassuring customers as the situation evolves.<\/p>\n<h2>Final thoughts: AI can accelerate your response in a crisis<\/h2>\n<p>A social media crisis requires an almost instant response to stop it in its tracks, and minimize any reputational damage.<\/p>\n<p>To protect your brand in a real-time world, you need:<\/p>\n<ul>\n<li aria-level=\"1\">Detection powered by AI &#8211; spotting early signals before they become full-blown crises<\/li>\n<li aria-level=\"1\">Escalation driven by automation &#8211; routing issues to the right teams instantly<\/li>\n<li aria-level=\"1\">Responses guided by unified workflows &#8211; ensuring consistency, speed, and accuracy<\/li>\n<li aria-level=\"1\">Recovery rooted in data &#8211; measuring outcomes, learning fast, and strengthening future readiness<\/li>\n<\/ul>\n<p>With Emplifi\u2019s <a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\">social listening platform<\/a> at the center, your team can count on a system that\u2019s fast enough, smart enough, and scalable enough to meet the pace of today\u2019s risks, helping you maintain trust, and act with confidence.<\/p>\n<p><strong>Discover how Emplifi can help your team spot early signals, coordinate responses, and protect your brand during a social media crisis &#8211; <a href=\"https:\/\/emplifi.io\/demo\/\" target=\"_blank\" rel=\"noopener\">get a demo<\/a> with our social media experts.<\/strong><\/p>\n"}],"sidebar_type":"sticky","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":51,"resources":false,"custom_links":false},"remove_gtm":false,"custom_card_title":"The 4 stages of real-time crisis management with AI social listening","hero_hide_subhead":false,"hero_button":{"title":"Get a demo","url":"https:\/\/emplifi.io\/demo\/","target":"_blank"},"left_sidebar_add_cta":true,"sidebar_left_featured_resource":1897,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"Why is AI essential for modern crisis management?","content":"<p><span style=\"font-weight: 400;\">Crises now emerge and spread faster than any human team can manually track. AI detects <\/span><a href=\"https:\/\/emplifi.io\/resources\/blog\/sentiment-analysis\/\"><span style=\"font-weight: 400;\">sentiment shifts<\/span><\/a><span style=\"font-weight: 400;\">, volume spikes, and emerging risks in real time across thousands of channels. This gives brands the speed and early warning needed to respond before issues go viral.<\/span><\/p>\n"},{"title":"How does AI improve escalation and internal coordination?","content":"<p><span style=\"font-weight: 400;\">AI removes manual bottlenecks by automatically routing issues to the right teams based on risk and severity. Legal, PR, support, and leadership all see the same real-time view of the crisis. This keeps responses aligned and dramatically reduces response time.<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"title":"Can AI help without replacing the human voice during a crisis?","content":"<p><span style=\"font-weight: 400;\">Yes &#8211; AI enhances human response rather than replacing it. It checks tone, and ensures message consistency across teams. The result is faster, safer communication that still feels authentic and human.<\/span><\/p>\n"},{"title":"What makes Emplifi different in crisis management?","content":"<p><span style=\"font-weight: 400;\">Emplifi unifies detection, escalation, response, and recovery in a single AI-powered platform. Brands gain real-time alerts, automated workflows, sentiment tracking, and executive-ready reporting in one system. This turns <a href=\"https:\/\/emplifi.io\/webinar\/mastering-social-media-crisis-management\/\" target=\"_blank\" rel=\"noopener\">crisis management<\/a> from reactive firefighting into a repeatable, scalable strategy.<\/span><\/p>\n"},{"title":"How can Emplifi help me monitor Reddit?","content":"<p><a href=\"https:\/\/emplifi.io\/product\/social-listening\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emplifi\u2019s social listening software<\/span><\/a><span style=\"font-weight: 400;\"> tracks relevant subreddits, threads, and comments to capture sentiment, trends, and user discussions about your brand or competitors. It surfaces emerging topics, unanswered questions, and shifting sentiment, giving you actionable insights in real time. Connecting these signals to your broader marketing metrics helps you understand how Reddit conversations influence awareness, engagement, and conversions.<\/span><\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":15855,"left_sidebar_cta_headline":"Stay in control during a social media crisis with Emplifi. ","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Get a demo","url":"https:\/\/emplifi.io\/demo\/","target":"_blank"},"hero_image":{"ID":19566,"id":19566,"title":"EMP995-Blog 4 Stages of Crisis Mngmnt with Listening Feature","filename":"EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature.webp","filesize":63916,"url":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature.webp","link":"https:\/\/emplifi.io\/resources\/blog\/real-time-crisis-management\/emp995-blog-4-stages-of-crisis-mngmnt-with-listening-feature\/","alt":"A team sitting on sofas in an office, dealing with a social media crisis","author":"45","description":"","caption":"","name":"emp995-blog-4-stages-of-crisis-mngmnt-with-listening-feature","status":"inherit","uploaded_to":19540,"date":"2025-12-11 19:34:06","modified":"2025-12-11 19:34:45","menu_order":0,"mime_type":"image\/webp","type":"image","subtype":"webp","icon":"https:\/\/emplifi.io\/wp-includes\/images\/media\/default.png","width":1200,"height":600,"sizes":{"thumbnail":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-150x150.webp","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-300x150.webp","medium-width":300,"medium-height":150,"medium_large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-768x384.webp","medium_large-width":768,"medium_large-height":384,"large":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-1024x512.webp","large-width":1024,"large-height":512,"1536x1536":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature.webp","1536x1536-width":1200,"1536x1536-height":600,"2048x2048":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature.webp","2048x2048-width":1200,"2048x2048-height":600,"fullscreen":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature.webp","fullscreen-width":1200,"fullscreen-height":600,"menu-24x24":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-24x12.webp","menu-24x24-width":24,"menu-24x24-height":12,"menu-36x36":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-36x18.webp","menu-36x36-width":36,"menu-36x36-height":18,"menu-48x48":"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/12\/EMP995-Blog-4-Stages-of-Crisis-Mngmnt-with-Listening-Feature-48x24.webp","menu-48x48-width":48,"menu-48x48-height":24}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/19540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"up":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/19566"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=19540"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=19540"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=19540"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=19540"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=19540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}