{"id":2982,"date":"2023-11-03T22:16:33","date_gmt":"2023-11-03T22:16:33","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/definitions\/content-pillars\/"},"modified":"2025-01-30T19:39:50","modified_gmt":"2025-01-30T19:39:50","slug":"content-pillars","status":"publish","type":"glossary_term_posts","link":"https:\/\/emplifi.io\/definitions\/content-pillars\/","title":{"rendered":"Content Pillars"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","glossary_term_letter_tax":[24],"class_list":["post-2982","glossary_term_posts","type-glossary_term_posts","status-publish","hentry","glossary_term_letter_tax-c"],"acf":{"name":"Content Pillars","description":"","hero_subhead":"","hero_headline":"What are content pillars?","hero_text":"<p>Definition: Content Pillars<\/p>\n","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Content pillars are key themes or topics that brands focus on when building a content strategy (for social media, website, and more). They are often interconnected, industry-specific, and relate to a brand&#8217;s overall mission. For example, a fitness brand&#8217;s content pillars could be workout tutorials or athlete influencer partnerships.<\/p>\n<hr \/>\n"}],"sidebar_type":"static","sidebar_builder":false,"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"content_builder_clone":{"content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>Content pillars are key themes or topics that brands focus on when building a content strategy (for social media, website, and more). They are often interconnected, industry-specific, and relate to a brand&#8217;s overall mission. For example, a fitness brand&#8217;s content pillars could be workout tutorials or athlete influencer partnerships.<\/p>\n<hr \/>\n"}]},"sidebar_builder_clone":{"sidebar_builder":false},"resource_feed_clone":{"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false}},"page_cta":{"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""}},"awards_clone":{"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false}}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/glossary_term_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"glossary_term_letter_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_letter_tax?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}