{"id":2995,"date":"2023-11-03T22:40:34","date_gmt":"2023-11-03T22:40:34","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/definitions\/what-is-influencer-marketing\/"},"modified":"2025-09-22T13:15:21","modified_gmt":"2025-09-22T13:15:21","slug":"what-is-influencer-marketing","status":"publish","type":"glossary_term_posts","link":"https:\/\/emplifi.io\/definitions\/what-is-influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"","protected":false},"featured_media":0,"template":"","glossary_term_letter_tax":[30],"class_list":["post-2995","glossary_term_posts","type-glossary_term_posts","status-publish","hentry","glossary_term_letter_tax-i"],"acf":{"name":"Influencer Marketing","description":"","hero_subhead":"","hero_headline":"What is influencer marketing?","hero_text":"<p>Definition: <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing<\/a><\/p>\n","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing<\/a> is a form of marketing that focuses on targeting key industry leaders to drive brand message and awareness to a specific market of consumers.<\/p>\n<p>Businesses can use an <a href=\"https:\/\/emplifi.io\/product\/influencer-management\/\">influencer management platform<\/a> like Emplifi to spot the right creators, manage partnerships smoothly, and see exactly how campaigns perform.<\/p>\n<hr \/>\n"}],"sidebar_type":"static","resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":false,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":""},"awards_group":{"show_section":true,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"remove_gtm":false},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts\/2995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/glossary_term_posts"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=2995"}],"wp:term":[{"taxonomy":"glossary_term_letter_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/glossary_term_letter_tax?post=2995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}