{"id":3421,"date":"2024-12-28T21:16:40","date_gmt":"2024-12-28T21:16:40","guid":{"rendered":"https:\/\/emplifistg.wpenginepowered.com\/?post_type=resource_posts&#038;p=3421"},"modified":"2025-11-24T14:35:15","modified_gmt":"2025-11-24T14:35:15","slug":"ugc-creators","status":"publish","type":"resource_posts","link":"https:\/\/emplifi.io\/resources\/blog\/ugc-creators\/","title":{"rendered":"Pillar Page: UGC creators: Everything you need to know"},"content":{"rendered":"","protected":false},"featured_media":12799,"parent":3412,"menu_order":0,"template":"page-templates\/resource-blog.php","resource_topics_tax":[60,59],"resource_types_tax":[48],"resource_industries_tax":[107,105,109],"resource_visibility_tax":[],"class_list":["post-3421","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_topics_tax-influencer-marketing","resource_topics_tax-user-generated-content","resource_types_tax-blogs","resource_industries_tax-retail-ecommerce","resource_industries_tax-media-entertainment","resource_industries_tax-travel-hospitality"],"acf":{"resource_description":"In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.","hero_headline":"UGC creators: Everything you need to know","hero_read_time":"10","content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Key points<\/h2>\n<ul>\n<li data-start=\"239\" data-end=\"386\">\n<p data-start=\"241\" data-end=\"386\">User-generated content (UGC) <strong>builds trust and authenticity by showcasing real customers<\/strong> and creators who genuinely connect with your brand.<\/p>\n<\/li>\n<li data-start=\"387\" data-end=\"560\">\n<p data-start=\"389\" data-end=\"560\">UGC creators differ from influencers, they produce brand-aligned content without necessarily having a large following, making them <strong>highly scalable and cost-effective<\/strong>.<\/p>\n<\/li>\n<li data-start=\"561\" data-end=\"688\">\n<p data-start=\"563\" data-end=\"688\">Partnering with UGC creators helps brands <strong>generate high-performing content<\/strong> for paid and organic social media campaigns.<\/p>\n<\/li>\n<li data-start=\"689\" data-end=\"829\">\n<p data-start=\"691\" data-end=\"829\">Leveraging UGC across platforms <strong>strengthens social proof<\/strong>, improves engagement, and enhances your overall content marketing strategy.<\/p>\n<\/li>\n<\/ul>\n"},{"acf_fc_layout":"line","add_line":true},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<p>User-generated content (UGC) creators may not be who you think they are.<\/p>\n<p>First, the big picture: Overtly salesy advertising is losing its effectiveness. Today&#8217;s consumers trust the opinions content creators share on platforms like TikTok, Yelp, and\u00a0 Instagram over branded messaging created by a marketing team.<\/p>\n<p>Smart brands are increasingly using UGC on their own channels. Ever shop for a T-shirt online and see images and reviews from people who already bought it? You may have found a photo of someone who matches your height and body type. You may have scanned their review, thinking it\u2019s more likely to give you an accurate sense of how the sweater fits.<\/p>\n<p>The person wearing that sweater is a UGC content creator. But what is that, exactly?<\/p>\n<h2>What is a UGC content creator?<\/h2>\n<p>A UGC content creator is someone who produces and shares content featuring brands or products, often in a more authentic and relatable way compared to traditional advertising.<\/p>\n<p>A UGC creator may share, for example, their opinion or experience with a product or service in the form of a review, a video, a blog post, and more.<\/p>\n<p>There are two types of UGC creators:<\/p>\n<ul>\n<li><b>Organic UGC content creators<\/b>: Consumers who create content about brands or products they use without being paid by the brand to do so. Unlike influencers, these UGC creators don&#8217;t necessarily have a large social media following.<\/li>\n<li><b>Professional UGC content creators<\/b>: Content creators who are sponsored by brands to produce content that feels authentic. This kind of user-generated content has the same impact because it\u2019s relatable and more like a straightforward review rather than an advertisement. Because brands typically own the end product and promote it on their own channels, whether a UGC creator has a large following is less relevant than it would be in <a href=\"https:\/\/emplifi.io\/resources\/blog\/influencer-marketing-strategy-guide\/\" target=\"_blank\" rel=\"noopener\">influencer marketing.<\/a><\/li>\n<\/ul>\n<h2>What is UGC?<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\">UGC<\/a> is any type of media created by a user rather than a company or brand itself. UGC creators can produce various types of content, including:<\/p>\n<ul>\n<li>Social media posts (images, videos, stories)<\/li>\n<li>Reviews and testimonials<\/li>\n<li>Unboxing videos<\/li>\n<li>Podcasts<\/li>\n<li>Tutorials and how-to guides<\/li>\n<li>Blog posts<\/li>\n<\/ul>\n<p>UGC builds a sense of authenticity, engagement, and trust with audiences.<\/p>\n<h2>Which platforms are most popular among UGC content creators?<\/h2>\n<p>User-generated content shines on different platforms in unique ways, helping brands connect with audiences where they\u2019re most active.<\/p>\n<p>Here\u2019s how UGC works across some popular platforms:<\/p>\n<ul>\n<li><b>Instagram<\/b>\u00a0is a go-to for visual UGC, where customers share product photos and experiences through posts, stories, and creative reels. With hashtags and location tags, brands can quickly find UGC with an aesthetic polish that aligns with Instagram\u2019s vibe.<\/li>\n<li><b>TikTok<\/b>\u00a0thrives on short, clever videos that are perfect for UGC challenges and product demos. The \u201cduet\u201d feature allows users to create a split-screen video with a brand\u2019s existing video. TikTok\u2019s algorithm favors authentic, unfiltered posts, making it a top choice for raw, engaging UGC that spreads quickly.<\/li>\n<li><b>YouTube<\/b>\u00a0allows for deeper dives with long-form content like product reviews, unboxings, and tutorials. UGC here has a long shelf life, serving as a resource for new customers well after it\u2019s posted.<\/li>\n<li><b>Facebook\u00a0<\/b>supports diverse UGC formats, from customer reviews and group discussions to live product demos. Its community-driven nature makes it great for fostering brand loyalty and discussions.<\/li>\n<li><b>X<\/b>\u00a0is ideal for real-time UGC, with product mentions, feedback, and campaign participation happening in quick, conversational posts.<\/li>\n<\/ul>\n<p>Each platform offers unique ways for brands to engage customers authentically, giving UGC creators plenty of room to make an impact.<\/p>\n<h2>How do brands use UGC creators in their marketing and engagement efforts?<\/h2>\n<p>Consumer brands increasingly use both professional and organic UGC creators to reach target consumers. This approach allows brands to tap into authentic customer experiences while also maintaining some control over the content quality.<\/p>\n<p>Here are some examples of how brands have harnessed their power:<\/p>\n<div id=\"attachment_3422\" style=\"width: 1090px\" class=\"wp-caption alignnone\"><img aria-describedby=\"caption-attachment-3422\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-3422 size-full\" src=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1.jpeg\" alt=\"Image of Center Parcs\u2019 activity-specific social UGC galleries from the customer story\" width=\"1080\" height=\"415\" srcset=\"https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1.jpeg 1080w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-300x115.jpeg 300w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-1024x393.jpeg 1024w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-768x295.jpeg 768w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-24x9.jpeg 24w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-36x14.jpeg 36w, https:\/\/emplifi.io\/wp-content\/uploads\/2025\/02\/UGC-creator-supporting-image-1-48x18.jpeg 48w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><p id=\"caption-attachment-3422\" class=\"wp-caption-text\">Image of Center Parcs\u2019 activity-specific social UGC galleries from the customer story<\/p><\/div>\n<hr \/>\n<ul>\n<li><b>Contests:\u00a0<\/b>Starbucks launched a\u00a0<a href=\"https:\/\/about.starbucks.com\/stories\/2015\/starbucks-white-cup-contest-winner-grateful-to-inspire-others\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>creative campaign<\/u><\/a>\u00a0that encouraged customers to decorate their iconic white cups and share their designs. The winning creations were used as templates for actual Starbucks cups, generating nearly 4,000 entries.<\/li>\n<li><b>Challenges:\u00a0<\/b>Apple&#8217;s ongoing\u00a0<a href=\"https:\/\/www.apple.com\/newsroom\/pdfs\/iPhoneChallengeRules_011819_1907.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><u>#ShotOniPhone<\/u><\/a>\u00a0campaign has been hugely successful in showcasing the capabilities of iPhone cameras by featuring UGC on Apple\u2019s Instagram feed, addressing concerns about camera quality.<\/li>\n<li><b>Visual UGC:\u00a0<\/b>Eco-friendly brand NAVY Hair Care used\u00a0<u>visual UGC<\/u>\u00a0to practice <a href=\"https:\/\/emplifi.io\/resources\/blog\/social-listening-guide\/\" target=\"_blank\" rel=\"noopener\">social listening<\/a> while engaging online shoppers, driving a 264% increase in repeat visitors. The brand uses Emplifi\u2019s\u00a0<a href=\"https:\/\/docs.emplifi.io\/platform\/latest\/home\/comments-pinboard\" target=\"_blank\" rel=\"noopener noreferrer\"><u>Checkout Comments<\/u><\/a>\u00a0to both highlight and solicit buyers\u2019 perspectives on why they bought an item. The brand garners an average of 360 Checkout Comments per week.<\/li>\n<li><b>Geofencing:\u00a0<\/b>Center Parcs, a European network of holiday villages, uses\u00a0<a href=\"https:\/\/emplifi.io\/customers\/center-parcs-success\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>geofencing<\/u><\/a>\u00a0to collect UGC from within a 500-square-foot area around their properties from real guests. The brand then seeds this content across critical points of the customer journey. For example, it featured activity-specific social UGC galleries live across its website.<\/li>\n<\/ul>\n<h2>How does UGC content boost SEO rankings?<\/h2>\n<p>UGC can really boost SEO by making a website more engaging and relevant to search engines like Google. Here\u2019s how it works:<\/p>\n<ul>\n<li><b>Fresh content<\/b>: UGC, like reviews and comments, constantly adds new information to a website. Google loves fresh content, so this can help with ranking.<\/li>\n<li><b>Natural keywords:<\/b>\u00a0Real users often use keywords in reviews and discussions that potential customers are also searching for. This helps a website rank for more specific (long-tail) keywords without extra effort.<\/li>\n<li><b>Engagement signals:<\/b>\u00a0UGC encourages people to spend more time on a page by reading reviews, watching testimonials, etc. Google takes notice of this \u201cengagement\u201d and sees it as a sign the content is valuable.<\/li>\n<li><b>Backlink potential:<\/b>\u00a0Great UGC can lead to more people sharing links to a site, which boosts authority and ranking. Google ranks pages with quality backlinks higher in search.<\/li>\n<li><b>Local SEO boost:<\/b>\u00a0For local businesses, reviews on Google and Yelp are critical. Google ranks businesses with recent, positive reviews higher in local search results.<\/li>\n<\/ul>\n<p>In short, UGC keeps content fresh, encourages interaction, and brings in natural keywords and backlinks. This makes it easier for search engines to rank the site higher.<\/p>\n<h2>How can businesses motivate and inspire UGC content creators to produce more content?<\/h2>\n<p>Businesses can encourage organic UGC creators to produce more content by making them feel valued and engaged.<\/p>\n<p>Here are some effective strategies:<\/p>\n<ul>\n<li><b>Offer incentives:<\/b>\u00a0Provide rewards like discounts, freebies, or exclusive access to new products. This motivates creators to share their experiences.<\/li>\n<li><b>Run contests and challenges:\u00a0<\/b>Host fun contests that encourage creators to produce content for a chance to win prizes or be uniquely featured in branded content.<\/li>\n<li><b>Feature their work:<\/b>\u00a0Showcase UGC creators on your website or social media channels. Giving creators a spotlight makes them feel appreciated.<\/li>\n<li><b>Engage directly:<\/b>\u00a0Like, comment, and share their posts. Direct interaction shows that you value their contributions.<\/li>\n<li><b>Make participation easy:<\/b>\u00a0Use specific hashtags or simple submission processes so creators know how to share their content.<\/li>\n<li><b>Provide clear guidelines:\u00a0<\/b>Let creators know what kind of content you&#8217;re looking for. This helps them produce relevant and high-quality material.<\/li>\n<\/ul>\n<p>By making UGC creators feel like a vital part of your brand&#8217;s community, you inspire them to keep contributing.<\/p>\n<h2>What metrics should I track to measure the success of campaigns involving UGC content creators?<\/h2>\n<p>To measure the success of campaigns involving UGC content creators, focus on these key metrics:<\/p>\n<ul>\n<li><b>Engagement rate:<\/b>\u00a0Track likes, comments, shares, and saves on UGC posts. High engagement shows that the content resonates with your audience.<\/li>\n<li><b>Reach and impressions:\u00a0<\/b>Measure how many people saw the UGC content. This helps assess the overall visibility and brand exposure generated by the creators.<\/li>\n<li><b>Conversion rate:\u00a0<\/b>Track how many viewers of the UGC actually take action, like clicking a link, signing up, or making a purchase. This shows how effective the content is at driving results.<\/li>\n<li><b>Traffic:\u00a0<\/b>Look at website traffic from UGC posts. This includes referral traffic from social media and direct traffic from unique links provided to creators.<\/li>\n<li><b>Click-through rate (CTR):<\/b>\u00a0Measure the percentage of people who clicked on a link in the UGC post to visit your site or landing page. A high CTR indicates strong interest.<\/li>\n<li><b>Follower growth:<\/b>\u00a0Monitor increases in social media followers after UGC campaigns. It reflects new people discovering and following your brand through the creators.<\/li>\n<li><b>Customer feedback:<\/b>\u00a0Pay attention to comments and feedback on UGC posts to understand customer sentiment and brand perception.<\/li>\n<li><b>Return on investment (ROI):<\/b>\u00a0Calculate how much revenue or valuable action was generated compared to the cost of the UGC campaign.<\/li>\n<\/ul>\n<p>These metrics help you understand the effectiveness of UGC in boosting engagement, brand awareness, and sales.<\/p>\n<h2>What&#8217;s the best way to curate and moderate content from UGC content creators effectively?<\/h2>\n<p>Start by giving creators clear guidelines on tone, style, and content expectations to keep submissions aligned with your brand.<\/p>\n<p>Encourage creators to use specific hashtags \u2013 or tag your account \u2013 to make it easy to discover their posts. Using <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\"><u>Emplifi\u2019s UGC platform<\/u><\/a>\u00a0can help collect and curate content, saving time and maintaining quality.<\/p>\n<p>Regularly review incoming submissions, prioritizing high-engagement posts that reflect your brand or company\u2019s values, then ask for permission to use them. Always credit the creators to build trust.<\/p>\n<p>Featuring standout UGC on your channels and engaging directly with creators not only strengthens community connections but also encourages ongoing contributions, keeping the content fresh, authentic, and aligned with your brand.<\/p>\n<h2>How does content from UGC content creators affect customer trust and conversion rates?<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/resources\/blog\/what-is-user-generated-content\/\">UGC content<\/a> is a game changer for customer trust and conversions because it feels real. When people see others genuinely enjoying a product \u2014 whether through a review, a photo, or a video \u2014 it gives them confidence that it\u2019s worth trying. It\u2019s like getting a recommendation from a friend instead of a traditional ad.<\/p>\n<p>UGC helps customers imagine themselves using the product, which makes them more likely to make a purchase. Seeing real people talk about or showcase a product creates a sense of reliability and authenticity. This naturally leads to higher conversion rates because potential customers feel reassured and connected to what they\u2019re seeing. In short, UGC builds trust and makes people more comfortable hitting &#8220;buy.&#8221;<\/p>\n"},{"acf_fc_layout":"callout","callout_gray_group":{"show_section":true,"subhead":"","headline":"Activate the power of UGC creators to deliver authentic content at scale.","text":"<p>Discover how Emplifi helps brands find, manage, and collaborate with UGC creators to fuel high-impact content across every channel.<\/p>\n","button_1":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"},"button_2":null}},{"acf_fc_layout":"wysiwyg","wysiwyg_background_color":"white","wysiwyg":"<h2>Are there any tools that can help manage and analyze campaigns with UGC content creators?<\/h2>\n<p><a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\">UGC tools<\/a> for businesses streamline the collection, management, sharing, and analysis of consumer-created content. They typically offer a few key functions:<\/p>\n<ul>\n<li><strong>Content aggregation: <\/strong>These tools gather UGC from multiple platforms by tracking hashtags, mentions, or specific tags, making it easy for brands to find all relevant posts in one place.<\/li>\n<li><b>Moderation and curation:<\/b>\u00a0Effective UGC tools\u00a0allow businesses to moderate content to ensure it aligns with brand guidelines and curate the best submissions. This includes selecting high-quality images, videos, and reviews to feature on websites, social channels, or ads.<\/li>\n<li><b>Content display:<\/b>\u00a0Many UGC tools offer customizable options to embed or display UGC across various brand touchpoints, like product pages, landing pages, and emails, enhancing user experience and social proof.<\/li>\n<li><b>Analytics and insights:<\/b>\u00a0An essential feature is robust\u00a0analytics, which track engagement, reach, and conversion rates for UGC. This data helps businesses understand how UGC impacts brand visibility and customer behavior.<\/li>\n<li><b>Campaign management:\u00a0<\/b>Some\u00a0UGC tools\u00a0support campaign creation and tracking, allowing brands to set goals, monitor performance, and engage directly with creators.<\/li>\n<\/ul>\n<p>By combining these functions, UGC tools empower businesses to make the most of a UGC creator\u2019s content, from discovering and managing it to leveraging it strategically for brand growth and engagement<b>.<\/b><\/p>\n<h2>What&#8217;s the future role of UGC content creators in digital marketing and SEO?<\/h2>\n<p>The role of UGC content creators in digital marketing and SEO is likely to keep expanding as brands focus on authenticity and engagement. As customers increasingly seek real, relatable experiences over polished, conventional ads, UGC creators will play a key role in building trust and humanizing brands. This authentic content can boost SEO too, since search engines value fresh, relevant, and engaging material that reflects what real people care about.<\/p>\n<p>In the future, we can expect brands to integrate UGC even more deeply into their websites and product pages to improve search rankings and engagement. UGC creators may also partner more closely with brands on long-term campaigns, becoming ambassadors who consistently generate content that resonates with audiences over time. Additionally, with AI advancements, brands might use tools that analyze UGC data to better understand consumer sentiment, refine keyword strategies, and guide content creation.<\/p>\n<p>Ultimately, UGC content creators are set to be essential players in helping brands connect with audiences in a genuine way, driving SEO performance, and building a loyal customer base.<\/p>\n<h2>Ready to get started with UGC content?<\/h2>\n<p>UGC is a powerful way to build trust, engage your audience, and boost your brand\u2019s online presence. By inviting real customers to share their experiences, you give your brand an authentic, relatable voice that truly resonates. UGC campaigns bring fresh perspectives, strengthen SEO, and reveal what your audience loves most.<\/p>\n<p>Start by setting clear guidelines, using tools to manage content, and featuring the best stories across your channels. Create a community where people are excited to share \u2014 and watch as their voices amplify your brand authentically and effectively.<\/p>\n<p>To help with these first steps,\u00a0<a href=\"https:\/\/emplifi.io\/resources\/the-essential-guide-to-ugc-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>here\u2019s Emplifi\u2019s downloadable guide to UGC strategy<\/u><\/a>.<\/p>\n"}],"sidebar_type":"static","sidebar_builder":[{"acf_fc_layout":"table_of_contents","title":"TABLE OF CONTENTS","type":"automatic","links":false}],"resource_feed_group":{"show_section":true,"section_subhead":"","section_headline":"Insights from Emplifi","section_text":"<p>Explore our latest blogs and comprehensive guides designed to help you master customer experience strategies and drive growth.<\/p>\n","feed_type":"resources","use_recent_resources":true,"topic_filter":59,"resources":false,"custom_links":false},"page_cta_group":{"show_section":true,"use_global_cta":true,"section_subhead":"","section_headline":"","section_text_left":"","section_text_right":"","section_button":null},"awards_group":{"show_section":false,"use_global_awards_text":true,"section_subhead":"","section_headline":"","section_text":"","use_global_awards":true,"awards":false},"custom_card_title":"UGC creators: Everything you need to know","remove_gtm":false,"hero_hide_subhead":false,"hero_button":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"},"left_sidebar_add_cta":true,"sidebar_left_featured_resource":3220,"faqs_group":{"show_section":true,"section_subhead":"","section_headline":"Frequently Asked Questions","section_text":"","faqs":[{"title":"What is a UGC creator, and how are they different from influencers?","content":"<p>A UGC (user-generated content) creator is someone who produces branded content, like photos, videos, or reviews; without necessarily having a large social following. Unlike <a href=\"https:\/\/emplifi.io\/definitions\/social-media-influencer\/\" target=\"_blank\" rel=\"noopener\">traditional influencers<\/a> who focus on reach, UGC creators focus on quality, relatable content that brands can repurpose across channels. Their authenticity often drives stronger engagement and trust.<\/p>\n"},{"title":"Why should I use UGC creators in my marketing strategy?","content":"<p>UGC creators help brands create authentic, high-performing content at scale. Their content builds <a href=\"https:\/\/emplifi.io\/definitions\/social-proof\/\" target=\"_blank\" rel=\"noopener\">social proof<\/a>, resonates with real audiences, and is often more cost-effective than influencer or in-house production. It&#8217;s ideal for boosting both paid ad performance and organic engagement.<\/p>\n"},{"title":"Where can I use UGC content from creators?","content":"<p>Using a <a href=\"https:\/\/emplifi.io\/product\/ugc-platform\/\" target=\"_blank\" rel=\"noopener\">UGC platform<\/a> to discover user content, posts can be repurposed across social media, websites, email campaigns, landing pages, and paid ads. It\u2019s especially effective on platforms like TikTok, Instagram Reels, and Meta ads, where authentic, short-form video drives strong engagement.<\/p>\n"},{"title":"How do I find the right UGC creators for my brand?","content":"<p>Look for creators who align with your brand values, voice, and aesthetic. Emplifi simplifies this process by helping brands source, evaluate, and manage UGC creators based on performance data and content style, ensuring a strong match.<\/p>\n"},{"title":"Can Emplifi help manage my UGC creator campaigns?","content":"<p>Yes. Emplifi\u2019s platform helps you manage the entire UGC creator workflow. From sourcing talent to content approvals, rights management, and performance tracking, so you can scale content creation efficiently and measure impact easily.<\/p>\n"}],"disclaimer_text":"","add_additional_sections":false,"additional_faq_sections":false},"author":16340,"left_sidebar_cta_headline":"Want to see the potential of authentic content?","left_sidebar_cta_text":"","left_sidebar_cta_button":{"title":"Talk to an expert","url":"https:\/\/emplifi.io\/talk-to-an-expert\/","target":"_blank"}},"_links":{"self":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/types\/resource_posts"}],"up":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_posts\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media\/12799"}],"wp:attachment":[{"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/media?parent=3421"}],"wp:term":[{"taxonomy":"resource_topics_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_topics_tax?post=3421"},{"taxonomy":"resource_types_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_types_tax?post=3421"},{"taxonomy":"resource_industries_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_industries_tax?post=3421"},{"taxonomy":"resource_visibility_tax","embeddable":true,"href":"https:\/\/emplifi.io\/wp-json\/wp\/v2\/resource_visibility_tax?post=3421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}